Graphic from Adjust
Fraudulent reporting of app installs is one of the most common mobile-specific issues that confront marketers.
Ad campaigns promoting a new game app, for instance, are often set up on a pay-for-performance basis, so those responsible for convincing users to install receive payments for each app that is installed within the time window surrounding that campaign. But fake installs mean app publishers behind those campaigns end up paying for fakes.
Now, app measurement Adjust is out with a new solution that combats what it says is a very widespread — but rarely discussed — kind of app install fraud that started spreading last year. In fact, the company says, this kind of fraud can affect up to 80 percent of the reported installs for any given campaign.
It’s called SDK spoofing, or replay attacks. Adjust Fraud Specialist Andreas Naumann told me it’s the latest evolution in app install fraud.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.