You can’t have a conversation about image search without talking about Pinterest. In 2019, Pinterest has secured a strong foothold in the rankings of top digital properties scoring 21 out of 50 in Comscore’s Top 50 Multi-Platform Properties. According to Comscore’s latest rankings, Pinterest reaches more monthly unique users than the likes of LinkedIn, Netflix, Yelp and Spotify.
Pinterest has ramped up their advertising platform providing robust targeting options and ad units. Let’s cover a few of the options available to advertisers in 2019.
Pinterest Ad Types
Promoted Pins – Appear in your home feed just like regular pins. They have the “promoted” label to indicate they are paid. When a user taps or clicks they are sent to the ad’s landing page.
Promoted Carousels – Similar to a carousel ad in Facebook, a promoted carousel in Pinterest can contain 5 swipeable images, each with its own title, description, and landing page.
Promoted Video Pins – Like promoted pins, these ad units use videos over images. Videos can be 4 – 30 seconds long.
Promoted App Pins – These ad units appear like promoted pins but link to a valid iTunes or Google Play URL.
Buyable Pins (Shop The Look) – Shop the look ads can be used for fashion and home décor, however with some creativity the ad unit can be applicable to fitness education and other industries. Each dot links to the product URL and Pinterest recommends 4 – 6 dots.
Pinterest Targeting Options
In addition to a wide variety of ad options, Pinterest also has some pretty great targeting.
- Gender
- Age
- Geo-Targeting
- Language
- Device
- Ad Placements (Browse or Search)
- Interest (Set Interests)
- Keywords
With the available targeting and ad units, Pinterest should be on most marketer’s radars. We recommend giving Pinterest an advertising test, especially if you already have a strong Pinterest presence.