May 10, 2018
As I write this, Sarah McLachlan’s “I Will Remember You” is quietly playing in the background, as Google just announced big “Changes” coming our way. By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience. This is the end of an era and I say “Bring on the Wonder”.
For the few who may not have noticed the ‘Try the Faster AdWords’ button in the corner of their AdWords account, Google has been beta testing the new AdWords experience since early 2016. The permanent switch to the new experience should not come as a surprise, but should be met “Full of Grace”. If you have not tested the beta before, I highly recommend you test the “Changes” now.
“Into the Fire”
This is the largest overhaul of AdWords in nearly a decade and it looks good. The new interface has a bit of a learning curve, but once mastered it does feel like you are “Fumbling Towards Ecstasy”. The new AdWords is visually cleaner and has been receiving all the latest betas and tools nearly exclusively. You can find everything from the promotion extensions launched last year to the new responsive search ads beta launched this month. If you want to use the newest from AdWords, “Do What You Have To Do” and open up the new AdWords Experience.
“Sweet Surrender”
AdWords is “Building A Mystery” as to when they will exactly shut down the old AdWords beyond announcing it will be in 2018. They have stated that it will not happen during the November/December holiday season, which means at the latest we are realistically looking at October for the “Last Dance” of the old AdWords experience.
Google has also stated that it will be switching over any reports, filters, and automated rules to the new experience to make the transition as easy as possible and to alleviate any “Fear” you might feel toward the change. I do want to note that some features and reports will not be available in the new AdWords experience, specifically certain columns and segments which can be found listed here.
“Last Dance”
If you are anything like me, even with the new look and new tools the update will leave you feeling “Heartbreak”. Many of us started our careers with the old interface and it does feel almost like losing a friend. However, we will get over this “Broken Heart” as they “Bring on the Wonder” of the new AdWords experience. I highly recommend checking out the AdWords Experience beta while there is still “Time” so you are not facing an “Uphill Battle” once the transition concludes.
How do you feel about the new AdWords Experience? Are you ready for the update? Let me know your thoughts or questions on Twitter and I’ll give you my best “Answer”.