According to a new report published by Allied Market Research, titled, Europe Basmati Rice Marketby Type and Application: Opportunity Analysis and Industry Forecast, 2017-2023, the Europe basmati rice market was valued at $491 million in 2016, and is expected to reach $615 million by 2023, registering a CAGR of 3.2% from 2017 to 2023. In 2016, the Indian variety type segment accounted for more than half share of the total market.
Basmati rice is specifically recognized for its unique aroma, distinctive cooking properties, and two to three times more expensive than other long grain rice. It is slender & extra-long grain, which gets longer at least twice of its original size upon cooking. Basmati rice is distinctive among other aromatic long grain varieties of rice, which possess superior aroma, delicious taste, and distinct flavor. It is highly utilized as a part of Indian and Pakistan cuisines and is also used in Persian, Arab, and Middle East cuisine.
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