Amazon unveils a raft of new devices, including a high-end Echo speaker, Alexa-packing earbuds, glasses, and a ring


Amazon let loose with an avalanche of new products at its September hardware unveiling, starting with a series of new Echo speakers, including one with Dolby Atmos sound, as well as a pair of true wireless earbuds, glasses, and even a ring, all with—you guessed it—Alexa on board. Take a deep breath, then let’s dive in. 

Echo Studio

First up: the Echo Studio, a high-powered smart speaker designed to complement the e-commerce giant’s fledgling high-resolution subscription audio service, Amazon Music HD .  

Boasting 3D audio and support for the object-based Dolby Atmos audio format, the Echo Studio is designed to automatically tune its sound to the shape of the room in which it’s sitting. You’ll also be able to connect the Echo Studio to a 4K Fire TV device, perfect for watching videos encoded with Dolby Atmos sound, and you can even pair two Echo Studios together with an Echo Sub.

Available for pre-order now at $199, the Echo Studio comes equipped with three mid-range speakers in the left, right, and top of its housing, a front-facing directional tweeter, and a 5.25-inch bass driver. 

Amazon made a move toward higher-quality audio this time last year when it introduced the Echo Sub, an inexpensive powered subwoofer designed to be paired with the 3rd-gen Echo Dot, 2nd-gen Echo, or 2nd-gen Echo Plus. The Echo Studio should appeal to the same consumers who purchased that speaker—namely, folks who are more deeply invested in quality audio and are willing to pay a little more to get it. Given its relatively low price point, the Echo Studio could very well give the likes of Sonos and Bose a run for their money.

Echo Buds

Also coming soon: Echo Buds, a pair of truly wireless earbuds complete with active noise reduction courtesy of Bose, two balanced armature drives per earbud, a pass-though mode for Siri and Google Assistant, and up to five hours of battery life or 20 hours with help from the charging case.

echo buds woman running Amazon

The Amazon Echo Buds feature active noise reduction, on-board Alexa, and an attractive $120 price tag.

Mind you, Amazon isn’t the first companiy to put Alexa in your head—Bose, Sony, and 66 Audio are just a few of the manufacturers offering headphones with Alexa built in—but at just $130, the Echo Buds undercut most of its competitors, most notably Apple’s ANC-less AirPods. 

Echo Frames and smart ring

Amazon also touted a pair of “Day 1 Edition” wearables that will be available by invitation only.



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