Choosing a platform for an online store is today more difficult and important than finding a life partner. Ok, that might be a bit overrated statement, but it is a very crucial decision to make as it is a platform that decides the future of any business.
Online shopping has become a habit now more than a need. There’s a purchase done every second, which is why the craze for setting up an online store has spiced up. But, starting an eCommerce store is no child’s play. Both sellers and customers want one thing in collective, a seamless online shopping experience. And, to meet up the growing demands of both ends, nothing is best than Magneto eCommerce Platform. Let’s understand why.
The name of Magento is always taken alongside eCommerce, stating they are made for each other. Among other eCommerce website development platforms, the reason Magento emerged as a suitor is because of its truck-load of features that can woo not just the eCommerce owners but can lift customers off their feet as well.
Introduced in 2008, Magento, an open-source eCommerce platform is even today the first preference for small to big eCommerce owners due to its user-friendliness, full control over the look, content, media, and functionality of the online store, commendable structure, powerful marketing, search engine optimization, high performance, omnichannel retailing, and catalog-management tools that help handle and run a website smoothly and efficiently. Enough praises now let’s move on to the reasons why Magento is a must for an eCommerce store.
- High performance and scalability
A site that loads fast, survives. The competition is such that quick-loading websites are what pleases everyone. With Magento, you have nothing to worry about as the Magento platform is extremely versatile. It can scale any smaller to larger e-commerce stores delivering equally high performance.
- It is open for all
Magento won’t bind you with rules or fixed patterns. Means, you are free to customize it as you want. Magento developers can experiment and can customize functions as per the requirements of the website owner due to its open-source nature. Moreover, the Magento Community Edition (CE) is entirely free; hence, you can install or use any version of Magento CE without any restrictions. Also, Magento is transparent to work with any platform and can be easily redistributed. In short, you can harness Magento for your advantage as and how you like.
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- Responsive design & mobile compatibility
Today, mobile shopping is more than desktop ones, which makes it necessary to have a platform that works on multiple devices. Magento eCommerce is flawless in terms of such conditions. Its smart mobile extensions allow customers to shop efficiently, securely, and promptly via their smartphones without any glitches. Due to its omnichannel entity, Magento is highly responsive, providing evenly exquisite shopping experience irrespective of whether they shop in-store or through your website. Hence, opting for a Magento mobile app development will only benefit you more.
- SEO guaranteed
If you are damn serious about your eCommerce store, you must think about SEO and Magento, is stuffed with SEO functionalities like the Dynamic Google sitemap, most viewed products lists, SEO compatible URL’s and an in-built content management system. The powerful set of SEO tools in Magento will help optimize your website thus improving its performance on all devices, Moreover, it also helps improve the ranking of your website to Google’s first search engine results page (SERP).
- Easy integration and migration
Magento comes with a plethora of extensions, which makes it suitable for start-ups to big enterprises to integrate a wide range of extensions available (free and paid) easily as per their requirement. 3rd party applications like payment gateway, Geo-location, Google Map, Database, and more can be added to grow your business. In the same way, migration in Magento is no problematic nut to crack. One can quickly shift the content of the current website from outdated platforms to an all-new Magento platform in no time.
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- Enhanced user experience
Magento has everything that can give users a shopping experience one can never forget. They help streamline and unify physical and online store experience allowing shoppers to easily browse for products online and collect them from the physical store. Its fantastic payment facilities, easy navigation, multi-language support, smooth checkout process, all these contribute towards making a great user experience.
- Big-bang community
The Magento community is packed with experienced and certified Magento developers who are always at your service to help you out with anything. Hence, if by chance you encounter any issues in your Magento online store, the community won’t rest until they find you a solution to your problem.
Final Thoughts
For a bright future for your E-commerce store, an omnichannel solution is the best, which, Magento fulfills. From the above few points, it is evident that Magento is undoubtedly the best e-commerce development platform that comprises of all that one needs. To add more, it is secure, flexible, has a multi-storage capacity, abundant functional elements & tools, excellent reporting and analytics management system, etc.
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