An integrated approach: digital marketing



 

A big part of today’s business world is digital marketing. Social media, websites, Google, mobile – all of these help drive customers to our businesses.

Digital marketing is a complex process, a process that needs to be kept up to date with the latest changes in technology. This can be time consuming, especially when you’re not sure which services are best for your purposes.

Ken-Ton Chamber of Commerce member Mark Dominguez Jr. of Dominguez Marketing has provided this information on the different types of services that are available:  Savvy search engine optimization Having better content on your website can improve your results by up to 2,000 percent. SEO creates an environment where your website is more likely to rank higher in search engines by changing certain factors, such as adding valuable content and including long-tail keywords.

 Wonderful websites — How long does it take for a website to load? Marketing experts say that if it’s more than two seconds, businesses are losing half of the traffic that’s going to a website. Is the most attention-grabbing information above the fold? Website optimization helps keep prospects on the website longer, improving the odds that the prospect will convert, whether that means lead creation, a sale or brand recognition.

 Smashing social media — Almost half of the world’s population is on social media, with 64 percent of shoppers stating that they made a purchase after seeing a video on social media. However, only 43 percent of stores are seeing significant traffic from their social media pages, which means that their strategies aren’t working for the remaining 57 percent.

 Engaging email campaigns — Reaching out to prospects or customers by email can seem like a difficult process, but email marketing doesn’t have to be difficult. About 49 percent of businesses use a marketing automation system to connect with their clients. Many marketers are taking advantage of curiosity. Something as simple as adding a video to your email can increase your open rates by 96 percent.

 Making mobile marvelous — Over half of all Google searches today are made from a mobile device, a trend that has been growing significantly during the past several years. Is it any wonder that professional marketers and advertisers are spending 51 percent of their annual budget there? Apps can help boost your mobile game, with 89 percent of smartphone users preferring to use an app over a traditional website.

Hiring a marketing professional who keeps current with best practices and understands how to integrate these different aspects of digital marketing provides the best results for your marketing dollars. Why not focus on running your business, and leave the marketing to someone else?



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