Direct-to-consumer (D2C) brands sell their products directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen.
In the past decade or so, we’ve seen a swathe of successful digital-first DTC brands make their mark. From Dollar Shave Club to Glossier – DTC has become synonymous with success.
But why is this the case, and what does it tell us about retail and marketing? This briefing will explore the benefits of the D2C sales model, take a look at some of the best examples of this trend, as well as examine the future of D2C and how it is influencing big retail.