An Overview of Content Marketing [Infographic]

Sure, you’ve heard about content marketing, maybe you’re even doing it, but are you aware of all the various aspects of the process – and are you utilizing them to best effect?

To help provide a broader picture of the ins and outs of content, The Online Marketing Institute has put together this infographic, which covers the various types of content, distribution channels, how to optimize the process and the team members and roles generally required.

There are a heap of relevant, interesting notes included – even if you think you’re across all aspects of content, it’s worth taking a look at the various highlighted aspects.

A version of this post was first published on the Digital Information World blog.