Twilio SendGrid is excited to announce that we have entered into a partnership agreement with Inbox Monster, a world-class data platform that delivers a comprehensive suite of deliverability solutions and performance insights.
Inbox Monster and Twilio SendGrid have come together with a common goal of delivering enduring success for email marketers.
“Inbox Monster and Twilio SendGrid have come together with a common goal of delivering enduring success for email marketers. This partnership accelerates the integration of deliverability metrics between platforms and will drive exciting deliverability innovation into the foreseeable future. The entire team at Inbox Monster is absolutely thrilled about this partnership and the innovation that will grow from it,” said Matt McFee, Managing Partner at Inbox Monster.
Sophisticated mail filters combined with an ever-evolving privacy landscape—Apple’s MPP being the latest and most significant reflection of such changes—require that email marketers are more in tune with their data than ever before.
By marrying your existing Twilio SendGrid data set with Inbox Monster’s deliverability offerings, it can provide your company with 360-degree insight into your email delivery performance. Thus, increasing the likelihood that you can take advantage of a marketing channel that continues to generate the highest return on investment.
Inbox Monster understands what it takes for an email to reach the inbox and has built a comprehensive suite of tools.
“Inbox Monster understands what it takes for an email to reach the inbox and has built a comprehensive suite of tools that enables an email marketer to get a 360 view of the data necessary to ensure success. This partnership with Inbox Monster exemplifies how Twilio works closely with partners to continue to innovate and offer the most complete book of products and services to our customers,” said Kiersti Esparza, Delivery Director, Deliverability Services, Twilio.
As email continues to play a critical role in affording businesses the opportunity to build and nurture relationships with customers, we at Twilio SendGrid are extremely excited by the potential opportunities available to our customers through this partnership and can’t wait to see what you build!
Let’s take a look at the various ways Inbox Monster will help take your email program to the next level.
Analytics at your fingertips
Spam trap hits, authentication errors, blocklist issues, etc., are all reasons your emails might not land in the inbox. To help you with those deliverability issues (and more), Inbox Monster provides you with comprehensive insights into the health of your email campaigns. Even better, with Inbox Monster, all of this information is accessible in one user-friendly dashboard.
Campaign-specific metrics
What sort of inbox placement did you see for your last campaign? How many spam traps did you hit with your last campaign? Email marketers can often find themselves in a situation where they go from the inbox in one campaign to the spam folder in the next. Inbox Monster takes the guesswork out of email sending by providing users with campaign-level, specific insights. These metrics are vital to understanding (and addressing) any hiccups your email program faces.
Avoid long-term issues
As the saying goes in the world of email marketing, it takes a long time to build a good reputation and a short time to ruin it. Thus, small issues with your email program can quickly compound and become much bigger issues. Don’t wait for considerable issues with your open rates before you take action. Inbox Monster’s real-time notifications will help you catch issues with your email program before those issues become costly and difficult to fix.
How to get started
To get immediate access to Inbox Monster, contact Sales today to purchase a recurring Deliverability Service package. Before you know it, you will be improving your email delivery performance!