Before launching the partnership, Apartment SEO and MapVida spent several months methodically testing their ability to translate website data into geo-location strategies, and the results were even better than anticipated.
“By combining Apartment SEO’s marketing strategies with MapVida’s predictive analytics, early campaign participants enjoyed click-through rate improvements of approximately 60 percent, while only spending 40 percent of the allocated budget,” said Ronn Ruiz, co-founder and CEO of Apartment SEO. “This is a game-changing approach to marketing.”
“We are excited to work with the Apartment SEO team as they are market innovators whose clients look to them for new ways to reach potential customers,” said Mike Mauseth, co-founder of MapVida. “Our strategic relationship with Apartment SEO provides multifamily customers a ‘virtuous circle’ – website tools that help consumers along with business insights for owners and managers to determine the best ways to focus marketing spend.”
Integrating MapVida’s solution means Apartment SEO clients can determine which neighborhoods (and neighborhood types) are best for:
- Generating leads;
- Converting leads into leases;
- Finding the most profitable residents; and
- Identifying the resident’s next destination to assess acquisitions and sites
About MapVida
Founded and based in Denver, MapVida is a data and predictive analytics company that uses patent-pending technology to translate massive amounts of location data, such as demographics, environment factors, and business atmosphere, into meaningful decision-making tools. The company helps marketers, investors, developers and other businesses put neighborhoods into context and find similarities or differences among locations across the country. To partner with MapVida or to learn more visit MapVida.com.
About Apartment SEO
Based in downtown Long Beach, CA, Apartment SEO is a full-service apartment internet marketing firm dedicated to serving the multifamily industry. We have combined decades of multifamily industry knowledge and internet marketing expertise to provide property managers an all-in-one digital marketing solution with an understanding of their unique marketing goals and priorities. Services include Search Engine Optimization (SEO), Pay-Per-Click advertising Management (PPC), Social Media Marketing, Reputation Management, Custom Website Design & Branding. We combine these services to provide custom apartment internet marketing packages to fit every property management company’s needs. By specializing in internet marketing for apartment communities, Apartment SEO is able to plan, execute, track, and report on vital apartment internet marketing objectives that are specifically designed to drive local renters from the web to your front door. Apartment SEO is an official GooglePremier Partner™ with years of proven excellence in campaign performance for property management companies nationwide.
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SOURCE MapVida