Apple Search Ads expanding to Canada, Mexico & Switzerland

The Apple App Store has announced it is expanding support for Search Ads into Canada, Mexico and Switzerland.

Apple released Search Ads for the App Store a little over a year ago, with previous support limited to the US, the UK, New Zealand and Australia.

Apple’s Search Ad product is the iOS version of what Google Play has offered in its store for Android devices since 2015. Both are aimed at driving app discovery by users.

Search Ads are generated automatically from app metadata, with advertisers setting a daily or total campaign budget. Ads appear based on keyword searches specified by advertisers, along with demographic segments such as gender, age and location. Advertisers can also separate bids by device: one bid for iPhone users, another for iPad users.

A hands-on review of Apple’s Search Ads upon its release in the UK outlines the pros and cons of the platform, along with some items to look out for.

Apple is still offering a $100 USD credit for first-time advertisers. The newly-added countries will be available on the platform starting October 17.

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Susan Wenograd has spent 14 years in the digital marketing industry. While the last 10 primarily focused on paid media, she’s also had extensive experience in email marketing and content creation. She has worked both agency and in-house, managing multiple millions of dollars in the span of her career. She is currently managing paid search and paid social accounts for Five Mill, Inc and blogs regularly about paid media tactics on her website.