We launched Practical Ecommerce in 2005 with a mission to publish independent content — articles, podcasts, seminars — that helps ecommerce merchants. What follows are the most popular articles that we published in April 2019, recognizing that posts published earlier in the month are more likely to make the list than later ones.
7 Reasons to Consider a Headless CMS
There are many reasons for a business to consider a headless content management system. Among them are a need to use content in multiple channels, a desire for improved customization, and relief from a cluttered, conventional platform. Read article…
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8 Ways to Improve Marketing Automation for Ecommerce
Marketing automation can do more with email than send mass deployments and track opens and clicks. Marketing automation can integrate email with your customer management platform to create relevant campaigns. Read article…
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SEO: Product Descriptions Are a Blind Spot for Ecommerce Merchants
Why does the ecommerce community have such a blind spot when it comes to unique product descriptions? Search engine optimizers understand the harm of duplicate content. The same content on multiple pages of a site creates competition between those pages… Read article…
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Optimizing Images for Google Search Results
Google search results now include images 34 percent of the time, according to a study published this week by seoClarity, a search engine optimization platform. Those images reduce the above-the-fold real estate for traditional listings. Read article…
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5 Content Marketing Ideas for May 2019
From science fiction to education to research, there are plenty of ways to connect with consumers through content marketing in May 2019. Content marketing is the act of creating or curating content, sharing content, and distributing content. Done well, content marketing attracts, engages, and retains customers. Read article…
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25 Websites to Share, Manage Video
Creating a video can promote products and services, but only if it attracts viewers. Fortunately, there are many websites and platforms for sharing video. Some are daily destinations with vast audiences. Others are niche sites catering to specific users. Read article…
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SEO: 9 Content Optimization Tools
Contextual relevance in search engine optimization refers to how the content on a website aligns with searchers’ words and phrases. It is one of the strongest ranking factors. However, figuring out what the content should be relevant to and then optimizing that content is difficult. Read article…
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SEO: How to Quickly Find Internal Linking Opportunities
Optimizing internal links can be helpful for search engine optimization. The larger the website, the more that the optimization can help Google identify important pages. Ecommerce websites have category pages, product pages, and duplicates of those pages. A good practice for ecommerce is… Read article…
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How Google Shopping has affected my ecommerce site
It’s been more than six months since I started advertising on Google Shopping. It has greatly improved my revenue, as well as traffic to my site. In this post, I’ll recap the metrics. I’ll review data from Google Analytics for the 12 months from February 2018 through January 2019. Read Merchant Voice post…
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Thinking about SEO Strategy
A strategy for search engine optimization is often nothing more than a fancy answer to “what should my SEO program look like over the next year?” There doesn’t need to be a lot of magic around the answer. All that’s required in many cases is a thorough exploration of the SEO landscape… Read article…