President and Chief Strategist Shares Two Case Studies That Illustrate How to Leverage Artificial Intelligence to Achieve Business Goals.
Summit, NJ, May 10, 2019 –(PR.com)– Healthcare marketers continually hear about the transformative powers of artificial intelligence (AI) and machine learning (ML). Relevant and impactful examples where AI and ML were successfully applied in the real world of a healthcare digital marketing team are much more difficult to come by.
That situation will change at 4 p.m. on May 14, during the 2019 meeting of the Biopharma eMarketing Summit at the Marriott San Diego La Jolla in La Jolla, California. At that time, Arteric President and Chief Strategist Hans Kaspersetz will share 2 case studies drawn from Arteric’s 3-years of AI experience, during his presentation “AI – Super Hearing for Healthcare Marketers. Detecting Weak-But-Important Signals of Customer Behavior.”
The first case study describes how insights extracted from brand data were transformed into a content strategy that enabled a blockbuster brand to more effectively engage with target audiences. The brand’s AI-enhanced strategy produced a 202% year-over-year growth in traffic. In the second case study, AI-accelerated data analysis uncovered a new target audience for a leading OTC cough, cold, and allergy brand. This and other findings enabled the brand to exceed their targets two years in a row. Arteric’s work with AI was featured in the May 2018 issue of Medical Marketing and Media and discussed in podcasts streamed on Life Science Marketing Radio.
More than 200 marketing and commercial leaders from across the pharmaceutical, biotech, and healthcare delivery spectrum will participate in the summit. The Biopharma eMarketing Summit series is highly regarded and eagerly anticipated for its focus on solving healthcare’s most vexing business problems. For 3 days, thought leaders and audiences will engage in panel discussions, case studies, roundtables, “TED-style” talks, keynotes, and hands-on workshops. Every session across the comprehensive agenda tackles a real-world digital marketing challenge and dissects the solution that drove success.
Simon Curtis, Co-Founder and CEO of Curtis & Coulter, the organizer of Biopharma eMarketing Summit, has high expectations for this year’s meeting. “The cross section of health and technology is now, more than ever, driving disruption in the way healthcare consumers engage each other,” states Mr. Curtis. “The 2019 BioPharma and MedDev eMarketing Summit will delve deep into this dramatically evolving space and shed new light into the direction of industry in response. We are truly excited to have experts such as Hans Kaspersetz and Arteric discuss the practical application of AI to enhance digital marketing campaign strategies this year. The 2019 BioPharma eMarketing Summit aims to help healthcare marketing professionals tackle and navigate many of the biggest challenges and opportunities in today’s healthcare digital marketing.”
Hans summarized his thoughts on speaking at this conference. “Sharing knowledge is a core principle at Arteric, and aligns perfectly with the spirit of the Biopharma eMarketing Summit. Transforming the complexities of AI into practical guidance for healthcare professionals is gratifying. Equally valuable are the new perspectives from the audience and fellow faculty that I will subsequently share throughout Arteric. This is the reason I look forward to this and future events sponsored by Simon Curtis and Mark Coulter.”
Work With Arteric
For 2 decades, Arteric has helped pharmaceutical brands, biotechnology brands, and healthcare organizations transform leading-edge technology into competitive advantage. Contact Hans Kaspersetz at 201.546.9910 to advance your brand with personalized marketing solutions that work everywhere, every time.
About Arteric
Arteric is a pharmaceutical and biotechnology digital marketing agency renowned for its expertise in digital brand strategy, software engineering, data, search engine optimization, search engine marketing, CRM, and analytics. Arteric is the digital agency that will propel your clinical trials recruitment, premarket shaping, disease state education, brand launch, or brand revitalization forward with digital insights and execution that cannot be matched.