“While its true that Hip hop has always been around the corner but it only came to the forefront once it was brought together as a culture,” Says Aamir Kunwar who spearheaded the inspiration and upbringing of Artisttaan, which in its truest sense has outlined the way forward for music in India.
“Being the best wasn’t easy , but somebody had to do it.” He added when requested about his inspiration in the direction of beginning a music label as his ardour in the direction of music was timeless and much past an obsession which led him to creating the final word roster of artists that collectively, completely represented modern Indian music, a giant a part of which is now, Hip Hop.
Whereas rap was typically seen as a filler in a catchy pop music, Aamir and his (now) staff at Artisttaan noticed the large potential within the style and the way perfecting it was the important thing to giving it to the plenty, thus deciding to hitch forces and collectively pursue the stature of grandeur on this music Business.
“I wont say that we discovered Indian hip hop, as it did exist before us, but what we did was, ACTUALLY bringing it to the people and paving the way for other independent artists to spread the word as it was no longer ‘just music’, it was a lifestyle, our lifestyle and our generation, of which we spoke, that people could relate to so well, and there was no way it could not have been this big, and looking at it now, sky is the limit.” He added.
Artisttaan was greater than a ardour undertaking from him, as he wished it to be his life, so he determined to achieve out to among the artists in Delhi he noticed on-line, placing out music, out of which one was Raga and as soon as he had all of the artists he wanted there was no stopping him.
Collectively they managed to seize eyeballs with their 1st ever launch which was ‘Jamnapaar’ by Harjas and Yawar which garnered over 10,000 views in per week and was additionally shared by artists like Raftaar and Badshah thus displaying them the way in which to success ‘from the get-go’.
Nevertheless, gathering plenty like this wasn’t the first for Aamir as in his school years he developed a social media web site named ‘Socialinga.com’ that manged to recover from 20,000 customers in a fortnight which he then needed to shut down due to the unbearbly excessive server maintainence value that got here with its ‘declare to fame’. He afterward served as a search engine optimization (Search Engine Optimisation) skilled for someday earlier than beginning up with Artisttaan as his full time profession and thus changing into an entrepreneur.
Solely inside a span of three years Aamir has managed to, not solely attain, but additionally to remain on the prime of the sport along with his staff effort and ingenuity in placing out music that has set his identify in stone in the case of uplifting the group.
Seeing this rapport, it was solely inevitable for Sony Music India to share its ties with Artisttaan, making it the first Indie Hip Hop label to be solely signed to them, thus turning a brand new leaf in Artisttaan’s by no means ending conquest to the highest.
The most recent addition to their laurels is Raga’s debut album ‘Rap Ka Mausam’ which has positively introduced again the indie album tradition the place folks would anticipate on an artist’s album moderately than simply discovering it and such a feat may’ve solely been made potential on the again of strong and sturdy content material which Artisttaan has at all times been recognized for.
Its solely to look out for what they’ve subsequent as Artisttaan by no means ceases to amaze its viewers and with a various roster of its artists there’s an infinite quantity of prospects of what they will do as a collective for not simply hip hop but additionally for the Indian music scene at giant as they clearly have the imaginative and prescient and its only a matter of time that it could materialise to be the most important sensation in Indian music.
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