While social media marketing is the shiny new option, and works well due to the massive increased in social platform adoption, marketers can’t afford to simply ignore more ‘old-school’ marketing tactics.
E-mail marketing, for example, is a key element of all digital marketing campaigns, outdoor ads can still be highly effective, while traditional radio, while seeming somewhat dated, is still effective for specific demographics (and podcasts too).
Underlining the effectiveness of these approaches, and why they should not be overlooked, MDG Advertising have put together a new, Halloween-themed infographic, which provides a range of usage stats and trends to consider for each.
