This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses.
Four major AR games are coming that could create more location-based marketing opportunities the way Pokémon GO did in 2016: Ghostbusters World; Harry Potter: Wizards Unite; Jurassic World Alive and The Walking Dead: Our World.
All those games are getting major marketing support, including visibility from Google, whose ARCore toolkit was used to develop three out of four of the games. But is the market getting flooded with too many games at once?
[Read the full article on MarTech Today.]
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About The Author
Adam Dorfman is the Senior Vice President of Product & Technology at SIM Partners where he leads the teams responsible for the best in class local automation platform Velocity. Follow him on Twitter @phixed.