Pearl Lemon, a London based, multi-award winning SEO and digital marketing agency publishes their ultimate guide to Bing SEO.
When it comes to SEO, most marketers and business owners think of the 500lb gorilla in the room: Google. While Google certainly represents the largest market share in the search arena, other search engines also present a major (and often overlooked) opportunity.
Given this “gap” in most businesses’ marketing mix, the team at Pearl Lemon, a London based, multi-award winning SEO and digital marketing agency, decided it was high time to publish the ultimate Bing SEO guide.
It is their hope that his guide will shed some light on a search engine that all too often is left in the dark. With this guide, savvy marketers and business owners can open up a discussion about how they too can leverage Bing to drive visibility, sales and growth.
About Bing
Bing, similar to Google, is a search engine. This particular search engine is both owned and operated by global titan, Microsoft. Despite its initial rise to search engine glory, Bing’s market share was slowly eaten away by Google in the decade to follow. As of 2018, Bing represented the third largest global search engine, with a query volume of around 6.83% of the entire search market (when combined with Yahoo Search for which they also power).
Less Competition; More Opportunity
When it comes to SEO, pleasing Google has been priority number one for most marketers. Pearl Lemon knows that those who ignore Bing stand to lose out on tapping into the potential that almost a billion and a half searches a month has to offer.
Given the lack of attention, Bing search is ripe with opportunity and lower competition. Search terms that may have taken substantial resources on Google to rank for can often be earned on Bing with comparatively less effort and expense. Details of how to capitalize on this are explored in Pearl Lemon’s recently published Bing SEO Guide, now available for free on their website.
A Buyer Demographic
While Millennials and Gen Z have flocked to Google, Bing primarily consists of users between the ages of 24-64. This is an important demographic for a few reasons. One, this demographic more affluent, with 38% earning more than $100,000 per year. Secondly, this audience is more mature and generally better educated, making them ideal targets for certain niches.
Easier to Test and Scale
According to Pearl Lemon, Bing can actually be easier and cheaper to test, scale and succeed on than Google. While Bing doesn’t disclose their “secret sauce” when it comes to their algorithm, in general, their methodology of categorizing and ranking pages is deemed to be much less complex than Google’s. Further, Bing provides a wealth of information regarding SEO best practices via their own SEO Analyzer, providing specific guidance on what is needed for any given page to rank higher.
Bing – the next frontier of SEO
Innovative digital marketing agency Pearl Lemon knows firsthand the results ranking in Bing can bring for their clients, having capitalized on this search engine to great success. Those businesses interested in learning more about tackling Bing SEO or seeking a “done for them” managed service should reach out to them directly via their website or via the contact information below.
Media Contact
Company Name: Pearl Lemon Ltd.
Contact Person: Deepak Shukla
Email: Send Email
Phone: (0)2071833436
Address:Kemp House, 152 – 160 City Road
City: London EC1V 2NX
Country: United Kingdom
Website: www.pearllemon.com
