What is search engine optimization (SEO)? SEO is a process of affecting the online visibility of a website or a web page in a web search engines unpaid results, often referred to as natural results. In other words, Search engine optimization is a way to structure keywords of your website so that when people search for something using certain terms you increase the likelihood of your website being among the top search results. Search engine optimization is most often associated with the Google search engine since that is the most used search engine in the world. So when a search engine optimization agency wants to make a website pop out on the most top page, it has to understand at least the basic algorithm that the people of Google are using.
Source: TNW
SEO As Marketing Strategy
The SEO process:
- In order for Google to recognize your website as a top priority, you have to play by its rules. Google has a list of over 200 web page requirements that you have to follow when you are developing a website. All successful websites have followed all of the given rules and guidelines, and all of those that have the ambition to be successful should at least seriously consider it.
- Consider the competition. A good SEO agency will consider your competitors on the internet marketplace. First, they will establish who they are and what strategies they are already using, they will gather all the relevant data, and then they will try to develop a strategy that will put you in a one-up position against your competition. A prime example of doing this effectively is Search engine optimization agencies in Glasgow Scotland.
- On-site. It’s not enough to develop a good strategy externally, but you need to structure your website in an optimal way. A good agency will consider mobile responsiveness that helps users to have a greater mobile experience visiting your page than they would with some competitor. Other important things to consider are ease of navigation and websites meta information. Another vital point to have in mind is your backlinking portfolio. With the latest software, you can use the backlinks that will point to your website more efficiently.
- Tracking often and reporting results. Since the 21st century is the new dawn of computers, internet connection and an era of general capitalist fueled fast pace progress, nobody can guarantee you that even if you make use of a Search engine optimization agency that you won’t be one-offed by your competition. So better pick a company that can follow the latest trends and tracks the progress of your website, company, and competition at the same time, a hard task for some but not for the best.
Source: Entrepreneur
All The Benefits
- Search engine optimization targets quality traffic
Traditional methods of advertising like cold calls, interruptive ads, and spam emails are made with consideration of the advertiser’s needs since he is the one hiring, but that does not mean the best commercial for the potential buyer. Inbound marketing focuses on making helpful information and creating helpful resources.
- SEO improves your PR strategy
The combination of the two is called link building. The goal is the earn links from reputable websites that will make you even more connection and increase the recognition of your enterprise.
- You will one-up the competition
In today’s online environment it is almost unimaginable to even survive without search engine optimization. An average SEO agency will maintain and maybe slightly improve your website, but a great one will put you way beyond your competition. Again the best has proven to be Scottish SEO agencies.
- You don’t need additional adds if you are using SEO
When Google recognizes that your website is top list search engine worthy, you can only go up from there since Google has got your back and you can’t do much more than that.
Source: 2440 Media
Summary
Not using an SEO agency in this stage of the internet revolution is like riding a horse instead of flying a plane to travel. So start using SEO and TAKE OFF!