Nowadays, Digital Marketing is heavily integrated into our everyday life from social media platforms such as Facebook and Instagram to Email Marketing, and similar to technology, digital marketing trends keep evolving. Therefore, it’s becoming increasingly important to keep up with these trends and best practices in order to maintain your businesses marketing presence.
To help you and your small business, we have gathered some best digital marketing practices to help your brand grow and stand out from the competition.
With 2.38 billion monthly active users across the world, Facebook advertising is one of the best and most targeted forms of advertising. According to Hootsuite’s 2018 Global Barometer Report, Facebook is the top platform for both B2B and B2C businesses.
What makes Facebook Advertising unique is the ability to target pretty much anybody. From what they are interested in, to how they have interacted with your business. Our top tip is to take advantage of this function, which will help you easily grow your audience. With the help of a Facebook Advertising Agency, you begin to take your advertising to the next level and scale it up so that it is one of the biggest drivers of revenue.
CONTENT
Content marketing involves the creation and sharing of online material, for example, blogs or videos with the aim of generating interest in particular products or services. Providing compelling content will interest your website visitors and give them the information they need to make an educated purchasing decision.
Some top tips to take note of are to create readable content (break up text with images or videos), try to write evergreen content (content which will have a long shelf life), and to be bold with your content! Always make sure to track your content and posts through its views, likes, shares, etc. so you can learn which style and types of content people are reacting to.
SEO
Search engine optimization, or SEO, is the process of improving the page/site visibility through organic search results to ultimately improve your overall level of website traffic. Having an optimized website aids your site’s rankings in search engine results and increases traffic to your site. These both can result in more customers and potential leads.
If you’re not sure where to start with SEO then there are numerous free tools which can help you understand which areas of your website are performing well and highlight some things to improve upon. Examples of these SEO tools are Website Grader and Alexa.
A few Search Engine Optimisation techniques you can use to drive people to your website are to optimize your page loading speed, break up your content with visual imagery or videos, and to start using outbound links.
Google is the world’s number 1 search engine and therefore is one of the best ways to promote your brand and business. There are an array of marketing tools that you can take advantage of such as Google My Business, Google Search Console and Google Ads.
Google My Business is a great way to claim free ad space for your business. All you need to do is claim your Google My Business listing, and just like that, you have free advertising on Google!
If you are looking to improve your website’s SEO then Google Search Console can help with this. This tool allows helps you understand and improve how Google sees your site. You can manage your website through a portal containing a whole load of useful statistics and data providing you with all the information to optimize your website.
As the name suggests, Google Ads lets you buy ads to promote your brand. Often or not, organic searches may not be the most effective way of driving traffic to your website. Therefore, by using Google Ads, you can create a paid search campaign to target specific customers and drive leads. A Google Ads Agency in London can help you to get the most out of paid advertising. By hiring an expert, you can avoid the risk of making a mistake and it costing you a fortune.
In January 2013, the Instagram community has grown from 90 million monthly active users to over 1 billion monthly active users as of June 2018. Instagram is one of the most popular social media platforms allowing businesses to create a more personal connection with customers. Through stories and posts, brands can directly engage with customers to promote their products and share updates.
When using Instagram, it’s important to create a content schedule to help you plan your marketing efforts key events (such as launches or new releases) and see where there may be holes in your content. Furthermore, it not only allows you to fill in these gaps with relevant content but also establishes trust with your customer.
Another best practice includes taking advantage of stories. Adding a video or image to your company’s stories will help to keep you in the mind of your customer. Make sure to add a ‘Swipe Up’ call to action to encourage your audience to view your products or to shop the link.
Email marketing or electronic marketing is a great way to reach potential customers and retain loyal customers by keeping them updated with message updates and news.
Including call-to-actions within your emails are key to convert your potential customers into potential buyers. Another important tip is to make sure you personalize your email. Adding the individual’s name into the email may sound small but can definitely help in raising email read rates. Email monitoring and tracking tools such as MailChimp and Litmus can help you to analyze the effectiveness of your email campaigns and tailor your emails to your customer base.