Best Email Marketing Practices to Boost Your Business

Do you want to boost your business? Then you should know the best email marketing practices to monetize your email list.

Would you like to learn about that? Keep reading because we will see tips to help you optimize your email marketing strategy.

Without a strategy, you’re just guessing and trying your luck.

Nowadays, it is almost impossible to run a business without a marketing strategy; If you ignore your mailing list, you are decreasing your chances of success.

Offline companies that have not adapted to new technologies are losing space on the market and most of them will disappear in the future.

Without a digital marketing strategy, you will have serious problems; be in your website, blog, or corporate social media profiles.

Just being present in the virtual world implies that you want to reach more people, and therefore you have to work on several actions that will help you achieve this goal.

However, you shouldn’t just worry about being present in the virtual world: You will need to work with a concrete goal.

To do that, you will definitely need to work with email marketing. If you ignore your subscribers, you will always have to look for new customers, as most of them will only buy from you once.

· Email Marketing: The Best Strategy for Making Money

Maybe you’ve heard someone say you couldn’t make money with email marketing. These people believe it’s a waste of time and that you would just annoy your customers.

That is an erroneous statement for several reasons. To answer that statement, we just have to ask you if companies that send millions of emails per month work with this strategy because they like to throw money away. Why would so many email marketing platforms be  on the market if this strategy didn’t work?

Do you think so many multinationals are wrong and these people have discovered a truth that most successful companies are ignoring?

If you look at the marketing strategy of many influencers, you’ll find that Most of them are collecting email addresses. Are they all crazy and just want to waste their time?

If you are honest with yourself, you will have to agree that you didn’t achieve your goal because you didn’t take enough time to learn how to work with this strategy. Maybe you are worried because you have too many problems to solve, but the truth is that if you only take a few minutes to send a newsletter without thinking about what you want to tell your contacts, your subscribers won’t take the time to read it.

I have to tell you: You are wrong. You should invest time in your email marketing strategy as it is the best option for creating a personal relationship with your customers, to hear what they want to tell you and show them that they are a vital part of your business.

If you have been working with email marketing for some time, but you didn’t achieve the expected results, it’s because you haven’t learned enough about this technique.

That is natural. This has happened to all of us. Digital marketing is complex, and it’s not easy to learn how to apply this technique to your sales strategy.

Even seasoned professionals are wrong.

So if you are not doing things properly, don’t despair.

That’s why I wrote this article: to help you correct the directions of your email marketing strategy and guide you in the right direction to success.

If you want to learn, if you really want to improve your email marketing strategy, now more than ever, focus all your attention on the content of this article because we will give you valuable tips to help you improve your results.

Are you ready?

· Email marketing best practices that can make a difference

Let’s be clear. This article won’t solve your life because there isn’t a magic formula, but it will guide you so you can focus your strategy and above all choose the right tools.

So, without delay, these are email marketing best practices:

►  Choose a good email marketing software

The first thing you should do is choose an email marketing software that allows you to work with your mailing list correctly.

If you want to make money, you will need to work with a professional email marketing service with enough resources to create and send your email marketing campaigns.

Today there are a plethora of email marketing platforms but the problem is that many companies can’t invest money in email marketing campaigns, especially when they’re just starting.

Maybe this is one of the main reasons why you didn’t start to apply an email marketing strategy. If you already work with email marketing but you are not satisfied with the results, maybe the problem  is that you are working with a service that doesn’t offer all the features that you need to generate conversions.

However, Mailrelay (and I’m not exaggerating) is the solution to this issue.

You know why? Because in addition to offering you all the tools that you will need to take advantage of your mailing list, this software offers other features: you can send a newsletter for free.

You can send up to 75,000 emails per month for up to 15,000 subscribers for free.

In short, you will save more than 40 Euros per month.

I don’t know another platform with these features. I know it because I have tested several options, and in the end, I opted for Mailrelay.

You should do the same or at least that’s the best advice I can give you.

► Create an opt-in mailing list

Important. No use starting working with Mailrelay if you have not created a subscriber list.

After choosing an email marketing software, your main mission will be to persuade users who visit your website to subscribe to your newsletter. To help you with this task, you should follow these tips:

► Optimize your mobile email marketing campaigns

This is vital If you want to make your email campaigns easier to read because when we can’t read the email, we will ignore the message.

Most users access the Internet through a mobile device, so if you don’t optimize your newsletter, they won’t be able to read your emails.

As a result, you will lose sales, subscribers, and digital relevance.

That will also be critical to prevent your newsletters from being tagged as spam.

So: Optimize your campaigns and boost your sales.

► Create an attractive design for your emails

Before you create a newsletter, you should take some time to think about the design of your email.

The title should be impacting, but the design has to persuade your readers to check the message. Otherwise, many subscribers will close your newsletter without reading the email.

Why? Very simple: if you are not comfortable with the design, you would open the email, but you wouldn’t read it.

That would be terrible for the result of your campaigns.

At Mailrelay you have access to very interesting free templates (I use them, and they work for me)

Or if you want you can add your own template.

Never forget to think about the layout of your message first.

►Avoid SPAM

Important. I always say you should not confuse spam with email marketing because these are totally different things.

However, if you are not careful, your subscribers may get tired of your emails and request to unsubscribe from your newsletter. If they don’t want to receive it anymore, they could even flag your messages as spam.

This usually happens when you send emails constantly.

You have to find the balance. It’s not a matter of sending several emails every day or one or two emails per month.

The key is to send emails when you really have something to say.

Think that, like you, users don’t want to waste time, and so the more relevant your message is, with optimized and summarized information, the better your results will be.

This is one of the most common mistakes many beginners make. Be careful to avoid this pitfall.

► Create an impactful subject line

If you want your emails to impact your audience, you will have to start with the subject line because it’s the first thing your subscribers will read.

Otherwise, the open rate may be lower, affecting your email marketing strategy.

You may think that the title isn’t relevant, but this aspect could make a difference.

You should create a unique and catchy subject line.

► Write emails that grab readers’ attention

The subject line is vital to the success of your message, but the content of your newsletter will also be important.

You should write a persuasive message, but be sure to explain clearly what you want your subscribers to do and why they should follow your recommendations.

It’s one of the hardest things because not everyone is used to writing this type of message.

Also, you may not know what to say, because you don’t know which words to use or because you’re not sure how your subscribers will react when they read your email.

It’s one of the most common problems and if you don’t pay attention to what you are saying, your email marketing campaign might not work as expected.

If this happens to you, you could hire a professional expert in persuasive writing to help you write a more compelling message.

► Interact with your subscribers

This sounds obvious: If you don’t interact with your subscribers, it’s almost impossible to foster loyalty with these contacts.

In fact, if you just send newsletters without paying attention to what your subscribers want to tell you; they will probably ignore your messages and your open rates will decrease.

Also, many people subscribe to a newsletter to receive updates on topics they find relevant.

If they don’t receive notifications about articles you have posted, how will do they know that they should revisit the blog?

If you don’t update your subscribers about what you are doing, they will start forgetting about you.

On the other hand, if you always interact with your subscribers, you will encourage them to read your emails, visit your site, and ultimately, you will be able to improve your conversion rate.

And what does that mean?

Very simple: More conversions will mean more money, more sales, more leads, better results.

It makes sense, right?

► Add social media icons to your emails.

This practice is one of the most powerful for viralizing your message: Do your best to convince your subscribers to share your emails on their social profiles.

You can share content on your profiles, but when your subscribers are the ones who do it, the results will be incredibly positive.

According to some research, you could increase your clickthrough rate by up to 158% if you do that.

Obviously these statistics can vary greatly, but all successful marketers agree that that is a good idea.

Therefore, considering this aspect, you should add social media icons in your emails from now on.

► Create online advertising campaigns to attract subscribers

Especially if your site is new. Creating a mailing list is very difficult when we are working with a new website.

First, because nobody knows you, and second because you don’t have organic traffic.

So if you want to start creating a subscriber list, you should think about investing in advertising.

You should not start spending money without discretion, but as you can already save money by working with Mailrelay; you can spend your budget on digital advertising campaigns.

One of the most recommended options for running this type of campaign is Facebook ADS for three reasons:

► Target your subscribers

This will surely make a difference. It doesn’t matter if you have thousands of subscribers, if you don’t target them, you won’t get as many conversions as you want.

Do you know why? Because not all subscribers have the same needs and certainly you offer different products or services, so you will need to separate them into different groups or segments.

For example, if a subscriber is interested in buying accessories for cars and you send emails about truck parts, do you think he will be interested? Obviously not.

If you segment your mailing list, you’ll avoid problems with low bounce rates and improve your conversions.

I think these email marketing practices are essential and you should start applying them as early as possible to improve the performance of your online business.

What other email marketing practices would you recommend?