How do the best lead generation companies create a strong following for your brand? It starts with lead generation services that entice people to visit your website. Doing this organically is not only time-consuming but draining thanks to the changing tactics for consumer demand and brand loyalty.
A lot of marketing and sales teams hire lead generation companies to extend their customer reach and keep the pipeline flowing without slowing to a trickle. With so many lead generation companies out there, we’ve narrowed it down to the four best companies that will give you the best results in record time.
What are Lead Generation Services?
It can be difficult to pinpoint just what lead generation services are because there are so many different strategies that “guarantee success.” Simply put, lead generation companies make consumers interested in a business’ product or service through various strategies. They are called leads.
Taking interest in a business product can come in many shapes from answering an online survey to signing up for an email newsletter. After a channel of communication is opened, the business can engage with the lead in hopes of closing a sale.
In essence, they are trying to convert you from visitors to customers.
These services fall under the big umbrella of advertising, but lead generation companies are different in how they gather leads, update them, and give you access to that data. Another method that distinguishes them from advertising is that they can use non-paid resources like organic search engine results and even customer referrals.
Gone are the days when salesmen knock on your front door to sell you a product. Today, things are done more discreetly and organically.
Lead Generation Strategies
Lead generation companies have various ways to qualify leads from paid ads to social media posts. We’re breaking down the different strategies to ensure success in today’s digital age.
Website forms
Lead qualification can happen through website forms. Website forms are popular for digital magazines and news websites because they can be integrated naturally into the web theme and design.
They can be as simple as registering for more free content or asking for feedback on an article you just read. Sometimes, businesses attract leads by giving a freebie in exchange for answering their forms.
Once they have a hold on your personal information, especially your email, they can send you special promos, discounts, and other content that might help them convert you into a sale.
Social media
The game of advertising and marketing drastically changed when social media rose in popularity. More and more people are spending their days on platforms like Facebook, Twitter, and Instagram. This makes it a hotspot for marketing teams to turn users into potential customers.
Social media makes it very easy to guide readers to an action like a purchase or a registration. All it takes is a crafty post, alluring visuals, and the right timing to lead almost anyone to your company’s website. The best lead generation companies will take advantage of social media and continue to expand on their ways to attract more customers.
Google ads
Google is the most used search engine so running targeted ads using keywords can catch the attention of a potential lead while they’re browsing the web. After they click on the ad, it will redirect them to your landing page where additional strategies are used to convert them into a successful sale.
The best part about Google ads is that you only have to pay if a user clicks on an ad. This helps businesses kick off their marketing campaigns on Google and boost sales.
Telemarketing
Contrary to popular belief, telemarketing can still be an effective strategy according to lead generation companies. There’s a secret to becoming a telemarketing pro and finding enough leads.
It’s all about working hard on your audience and making sure that you’re creating a conversation rather than just a presentation. This way it becomes a two-way street, allowing you to engage with the potential lead.
While the quality of the call is important, one must not ignore quantity. It’s a simple truth that the more calls you make, the higher the chances are of closing a sale.
Email newsletters
Email newsletters are the most intimate and personal form of reaching out to a person. This is because you are delivering it straight to their inbox.
The content on email newsletters varies. Turn a visitor into a subscriber by including links to blog posts they might have missed throughout the week or exclusive discount codes for them. These small actions can create a large impact on turning passive users into loyal customers.
Not all lead generation service companies are the same. And yet, here are the companies that are performing on their A-game when it comes to generating sales and spreading brand awareness.
Best Lead Generation Companies
With so many lead generation services and strategies, it can be hard to find the right lead generation company for you.
However, we narrowed it down to the best companies whose services make them stand out from everyone else.
Lead Advisors is a leading company in funnel lead gen services for any midsize and enterprise business or eCommerce. They generate leads by optimizing your sales and marketing efforts.
Optimized custom eCommerce websites
Lead Advisors develops an effective plan that puts the sole focus on improving your revenue and cost per acquisition (CPA). Brands can become the best in their industry with the help of Lead Advisors, who builds a full strategy for you through effective marketing like blogging and social media pages.
They can generate quality leads through the use of targeted Google advertisements. Other social media platforms like Youtube, Snapchat, Instagram, and Facebook. If there is an opportunity, Lead Advisors will seize it to give you optimum results.
Through the sales funnel strategy, they review your audience demographic, getting down to the basics of your audience’s age, gender, location, and relationship status. This basic understanding of your audience will help capture their attention in future campaigns.
Search engine optimization services
In today’s digital age, search engine optimization (SEO) is fundamental to success. It is the lifeline of online marketing and this B2B lead generation company recognizes that.
Lead Advisors has a wide array of SEO services ready for your company. They can perform on-site SEO analysis, making your content accessible on search engines. Because they know what search engines like Google look for, they can build informative content through target keywords that will bring readers to your brand.
Another important service they have is a link building strategy, which builds your internal link profile. Executing this strategically will give you the authority on the subject and give you a good reputation in the online sphere.
Google Analytics integration
Setting up Google ads is great, but it means nothing there’s no way for you to monitor your progress. Lead Advisors understands the power of reporting and analytics. They will link your Google ads account with Google Analytics to better measure the success of your advertising campaigns.
It is essential to get Google Analytics and Google Ads conversion tracking installed on your website. These tools are utilized to optimize your account as it allows us to see what campaigns, ads, or keywords are converting.
Email marketing and drip campaign strategies
A drip campaign is when existing content is automated and sent to your leads. Drip campaigns are popularly done through emails and social media channels, exposing the same people to your brand multiple times. This effort will hopefully bring them to the sales cycle.
When a contact is familiar with a brand, it increases the chances of getting them to eventually purchase your product. Lead Advisors will take this task and do it for you.
This is what makes them one of the best lead generation companies.
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iProfitSocial.com – the Philippines and Global
Founded in 2017, iProfit Social focuses on the profitability of Instagram by tapping Instagram influencers and brands.
Influencers
Partner influencers have access to a dashboard which lets them track their account growth and manage campaigns in real-time. This lead generation company also optimizes the partner influencer’s Instagram page to make it more attractive for brand partnerships.
These influencers then become part of an exclusive high-quality network where they can grow and learn.
Brands
Brands will benefit if they turn to iProfit Social because they will have access to their network of influencers, who can lead many of their followers to landing pages. As decision-makers, brands can also find the right influencer for their brand to optimize their marketing campaigns.
Marketing automation
In addition to Instagram marketing services, iProfit Social provides a service that generates social media traffic on Facebook through big brands that advertise for them such as Fila PH, Lazada, and Nike PH.
Adify, Inc.
Adify, Inc. specializes in advertisements and how they can yield bigger sales if they’re placed in the right places.
Ad campaigns
They can put up advertisements in the top 500 websites and news channels worldwide. This will give your brand a farther reach on a global scale. It can vary from rotating ads, content discovery, rich media, native ads, and social media.
This top lead generation company can help you craft a vivid ad campaign with a compelling story that will tug at the heartstrings of viewers. Not only will you meet your objectives, but you will also exceed expectations.
Reputation management
There is such a thing as bad press for businesses. Another service that Adify, Inc. has is reputation management. You can take control of your reputation and rebuild your brand by burying negative content and promoting a positive online personality.
Alliance Telenet – Outsourcing and Telemarketing
Alliance Telenet is the sister company of BPO Relations and they specialize in providing you with end-to-end business solutions.
Services
Alliance Telenet can relieve your organization by answering your overflown marketing calls, taking care of your B2B appointment setting needs, and around-the-clock task management features.
Digital solutions
Aside from that, they supply other services like digital solutions made up of website developers, graphic designers, marketing consultants, and customer service professionals.
Your team will help you define and build the right digital vision and online marketing for your business.
The value of people
People at Alliance Telenet know the value of having a passionate leader and cultivating a positive work environment. They strive to take care of their employees to ensure a healthy professional culture, making them one of the best lead generation companies out there.
Summary
Companies like iProfit Social are succeeding by focusing their efforts on one social media page rather than trying to cover all the bases. On the other hand, Lead Advisors is dominating the industry by mastering the digital needs and strategies for success.
At the end of the day, brands have different needs. The best lead generation companies have succeeded in the industry by identifying demands in the market and catering their services for it.
