Have you ever wondered how you can get more people onto your website and into your store? One of the best ways if you are living in a specific area such as Ostellar Mississauga is to have a localized SEO campaign directly for that area. Do you know how to do this? Don’t worry, the experts here are going to share the best SEO tips to get ranked higher so you have even more sales. Keep reading to learn more.
First, we want to share exactly what SEO is and why it is important. SEO stands for search engine optimization. This is the ranking of your website on search engine websites like Google and Bing. It’s typically known that the higher your website is ranked, the more visitors you will have.
For example, if you are getting 10% of people that click on your website to end up coming into your store and converting them into customers if you are ranked higher and have double the amount of clicks you will end up having double the amount of sales. How great is that?
It’s even better to think that you are not only getting the sale, but you are preventing your competitor from getting the sale. If you think about it, the customer is going to end up purchasing a product or service regardless. So, if they are going onto Google in order to find a business they are interested in working with and they are not ending up on your website, that means that they are ending up on your competitor’s website instead and purchasing their product or service.
The good news is that SEO is something that is in your control. Although the same tips and tricks won’t work in every single industry, there are general ones that will start to help your ranking increase. That is also why it’s a good idea to work with someone or a company that knows what they are doing and can map out a strategy for you. Having a strategy that is personalized will also allow you to measure what is working and what is not.
Like we said either, however, there are some simple tips and tricks across the board that can be followed. Here are some that we recommend, especially if you are looking to increase your localized SEO ranking for Ostellar, Mississauga.
Blogging
The first recommendation we have is blogging on a regular basis. You can not only incorporate blogs about your business, what’s new with it, anything industry related and sharing helpful tips, but you can also talk about what is going on in your city. This will allow Google to know that you are located in that area and will help you to rank higher when your city is mentioned on Google. Make sure you keep in mind what people call your city. Do they include the state or province when talking about it? Does your city have slang names too? If those are common, you can also include those terms since some people may be typing it in that way into Google.
Having your address up-to-date
This next tip is one of the easiest to do and one of the most important. You wouldn’t believe how many businesses don’t have the correct address up on their website or on their social media channel. Make sure it is the same regardless of what website you are on. Even on something like your Yelp page, if it says something different than your website, Google firstly won’t like this and not know exactly where you are located then and secondly, it may confuse readers which will cause them not to end up coming to your location because they are unsure of where you are located. Make sure you go on every site your business is on and ensure it is the correct information. It’s also important to fill it out as much as possible. For example on Facebook, make sure you have your phone number, your address, and fill in as much as possible. This will give Facebook more keywords and information about your business to better match what a search is looking for.
Registering on Google maps
Our final recommendation is to register your business on Google maps. When someone types something into Google, a map will appear with businesses close by. Many times people will simply click on the little directions button and take them straight there. If you are not on maps, people won’t have the opportunity to find you. Make sure you register your business by having them send you a postcard and telling Google the confirmation code once you receive it in the mail.
As you can see, there are many ways to help increase your SEO and especially your local SEO ranking. By utilizing these tips, more people will find you and want to come into your store or purchase from your company. Although SEO is similar, if you are catering to a specific city, localized SEO is so critical to the success of your business.
70% of people pull up a search engine like Google prior to going to a local store, which means it’s important that you are not only there, but they’re right at the front of the pack. If you have any questions about SEO or you would like to hear some additional SEO tips, contact us today.