Bigcommerce Review – Fresh For 2018


BigCommerce (Australian/US launched in 2009) is a global e-commerce business software developer. BigCommerce plans offer varying features, pricing, and service options.

The Standard Plan gives you the ability to sell online from your online store. This plan gives you the ability to sell on multiple online channels (i.e.: a branded website, Amazon, Facebook, eBay, etc.). The Standard Plan is $29.95 US/mo.

The Plus Plan helps you grow your online business with additional marketing tools. An abandoned cart saver and customer groups increase conversion. The Plus Plan is $79.95 US/mo.

The Pro Plan allows you to scale your growing business. Comprehensive features add fraud monitoring, faceted search, and analytics. The Pro Plan starts at $249.95 US/mo. for less than $400k in online sales. $150/mo. is charged for each additional $200k in online sales, up to $1m.

BigCommerce offers full-service, open platform, product customization BigCommerce Enterprise Plans.

ECOMMERCE SOLUTIONS

The most effective e-commerce solutions meet the basic needs of your store as well as successfully integrate tools and platforms that manage not only your inventory, but also customer service and returns. The best solution also applies business intelligence and utilizes successful merchandising practices so targeted sales and markets are developed and enhanced through personalized customer data leveraging. Effective SEO (search engine optimization) also directs high-value, high-volume traffic to your site.

A satisfying end-to-end online shopping experience supports your brand with a substantial omni-channel presence backed by a solid marketing strategy. Your front-end presence should be visually inviting and have intuitive information architecture that provides the user a seamless and smooth, user-friendly navigation experience. Back-end scripting, scalability, security, data transformation, etc. is equally important to your business and, indirectly, your customers.

 

BigCommerce Plans and Benefits

BigCommerce price and attributes meet or exceed those of its closest competitors, Shopify (Shopify Developer), Magento, Ashday, and IDC. BigCommerce experts help customize its platform to effectively connect to your existing system.

ALL BigCommerce plans include:

• unlimited products, bandwidth, file storage, and staff accounts with no additional transaction fees to use leading payment gateways;
• a branded online store and eBay and Amazon exposure, point of sale, Facebook and Pinterest media connections, and Google shopping sales channels;
• a responsive website with features such as single-page checkout, Apple Pay, coupons, discounts, and gift cards, shipping label discounts, real time shipping quotes, professional reporting tools, and blog, product reviews/ratings, and sitewide HTTPS, and
• 24/7 live agent support.

Customer groups and segmentation and abandoned cart saver features are included in the Plus Plan, Pro Plan, and Enterprise Plan. These features are not available in the Standard Plan.

Google customer reviews and faceted search/product filtering is included in the Pro Plan and Enterprise Plan. These features are not available in the Standard Plan or Plus Plan.

Custom facets/product filtering and unlimited API calls, and premium account services, express routing, priority support, and strategic account management are features included in the premium Enterprise Plan only.

Other BigCommerce features that are included in the premium plan, or that are available with other plans for an extra cost:

Shipper HQ shipping rules engine and dedicated SSL via BigCommerce is available to all plans. Dedicated SSL (via 3rd party) is available only to Pro and Enterprise Plans.

Plan prices are also based on annual projected online sales:

• Standard Plan – sales up to $50k/yr.
• Plus Plan – sales up to $150k/yr.
• Pro Plan – sales up to $400k/yr.
• Enterprise Plan – customized

There are optional credit card rates for accepting PayPal customers:

• Standard Plan – 2.9% + $0.30 per transaction
• Plus Plan – 2.5% + $0.30 per transaction
• Pro Plan and Enterprise Plan – 2.2% + $0.30 per transaction

PREMIUM BIGCOMMERCE ENTERPRISE PLAN

BigCommerce’s premium Enterprise plan offers powerful new capabilities to current clients as well as new clients. It is the principal cloud ecommerce platform for businesses bringing in $1+ million in sales per year. It is a powerful, custom-priced ecommerce platform designed for high-volume brands and retailers. It includes unlimited API calls and higher support levels that provide advanced tools and ensure superior reliability.

Bigcommerce Enterprise allows you to customize your site, list products on eBay, Amazon, and Facebook, manage payments and direct shipping. It provides the functionality and scalability needed to compete while efficiently preventing waste that accompanies complex on-premise or proprietary solutions. Advanced protection and security features, real-time analytics/insights, and enterprise-grade integrations are included.

BigCommerce Enterprise allows you to connect and manage all offline and online channels from one location. The Enterprise platform specifically benefits small and B2B businesses by:

• streamlining business processes,
• creating sales and wholesales business platforms,
• increasing sales, and
• expanding new channels.

BigCommerce Enterprise attracts the best designers and developers. Its ecommerce platform offers an extremely flexible theme/design framework for building the most exceptional and customized online stores intended to “engage and convert” shoppers.

Enterprise Plan site features include:

App store
Theme store
Partner services
Ecommerce blog
Webinars
Case studies

BigCommerce has a large partner network of global agencies that build superb storefronts that elevate their brands. Samsung, Schwinn, Ubisoft, and Marvel use the Enterprise platform.

WHY TRUST BIGCOMMERCE

BigCommerce makes every good faith effort to let you try before you buy. Request a free Demo or go online and start your Free Trial now! BigCommerce gives you 15 days free to decide which plan is right for you and your business. We don’t ask for your credit card.

If you have questions, you can contact our customer care online via Chat or email, or by phone:

USA & Canada Mon – Fri (8am to 6pm CST) at 1-855-884-6605 toll free or 1-512-758-7588
Australia Mon – Fri (9am to 5pm AET) at 1 800-107 862 toll free or 02 8188 1832
International Mon – Fri (8am to 6pm CST) 1-512-758-7588

You can also SAVE up to 10% when you purchase a BigCommerce plan and pay annually.

BigCommerce clients include, but are not limited to:

Toyota
Martha Stewart Cafe
Spinning
Gibson
OKC Thunder
Carolina Panthers
Taser
Native Union
Jenis Splendid Ice Cream
Enjuku Racing
Josie Maran Cosmetics
Camelbak
Travelpro
Payless
Saint Heron
Man Crates
Avery Dennison
Kelty
Gazelle
Ford Racing Parts by Don Wood
Original Moxie

Testimonials

“BigCommerce has helped me process more than $20 million over the last six years. By building these integrations with companies like PayPal and Amazon, BigCommerce provides non-household brands, like me, instant credibility.” NatoMounts (electronics & computers).

“The number one benefit of re-platforming is the responsive site. Now our mobile conversions are increasing rapidly. Mobile conversion rate is up 272% and mobile revenue is up 193% since this time last year.” Excel Outdoors (sports & recreation).

“We were trying to find a platform that we want to grow to $500 million in revenue and Shopify Plus didn’t get it. BigCommerce totally got it.” Jason Boyce, co-founder/CEO Dazadi.

“We are now averaging 30% growth YoY on BigCommerce. The first year we moved over, we saw a 400% spike in sales from what we were doing on the custom platform.” Kap7 (sports & recreation).

“Our B2C site now has a steady 4.5% conversion rate, and BigCommerce’s out-of-the-box Abandoned Cart Saver has 17% of those who abandon cart coming back to buy.” Silk Road Teas (food & beverage).

“Since moving to BigCommerce our site is now faster, the user experience is better, and we have achieved a higher search rank – showing up as the number one result in organic listings on Google.” Paul Yoo, US Patriot Tactical.

THE BIGCOMMERCE ADVANTAGE

Build your site

Build your site – sell everywhere! BigCommerce’s software provides all the features needed to build an online store, including tools you need to streamline your online business.

BigCommerce provides templates to build online stores for many primary ecommerce industries. Products and your brand are beautifully showcased. Our customized platform more easily and more quickly lets you create the perfect shopping experience. It allows you to

• build using code-free updates,
• customize your site and shopping cart,
• use common language(s), and
• test it before publishing.

BigCommerce ensures 99.99% average hosting and 100% Cyber 5 uptimes. Advanced security ensures your virtual store is PCI-compliant. We make it easy to migrate (re-platform) your store, manage product, blog, image pages, accept payments, and manage inventory. You will be able to sell to more channels, optimize searches, and convert mobile shoppers.

Design your store

Your online store design mirrors your brand. Our design platform cuts site building time in half. BigCommerce offers (the first and only) SaaS local development environment. Implement your live product catalog, test and/or modify quickly, and simultaneously preview across numerous devices. A flexible modular code base and conditional logic enables language file access.

More than half of potential sales traffic comes from mobile devices. Our ecommerce templates have a mobile-optimized checkout. Ours is the only platform that natively integrates with Apple Pay and PayPal One Touch.
Host securely

BigCommerce is Level I PCI compliant and a multi-level security and web hosting leader. Advanced DDOS mitigation protects your site from cyber attacks. We offer 99.9% uptime and instantaneous conversions. Multi-layer security prevents unauthorized access, including perimeter/server-specific firewalls, intrusion detection, file integrity scanners, and 24/7 live monitoring. Other hosting and security features include unlimited bandwidth, fast content delivery network, ability to buy or use an existing domain name, utilize a shared SSL certificate, and option to buy or transfer dedicated SSL certificates.

Drive traffic

SEO (search engine optimization) and maximized listings on high-traffic shopping sites attract more potential buyers more easily. Automatically listing all products and product options on Google Shopping saves time and improves accuracy without manually managing feeds, updating inventory, or adding new products. List your products on the most-trusted product comparison engines (PriceGrabber, Nextag, Shopping.com, etc.). Sync your online store data to top email marketing platforms (MailChimp, HubSpot, Infusionsoft). Other SEO and marketing features include apps and social product/purchases sharing, loyalty programs, lists for customer segmentation, and newsletter subscription captures.

Convert visitors

CRO tools encourage return customer visits and checkouts. Our abandoned cart saver optimizes existing traffic to recover lost sales. BigCommerce exclusively offers PayPal One Touch convenience, which simplifies checkout. Adding faceted search filters increases conversion +10%, while adding Google Trusted Stores trustmark increases conversion to 9% and average order to 6%. BigCommerce built-in product reviews also increase sales by 18% (average). Other built-in BigCommerce conversion tools that increase sales include live chats, homepage promotions and built-in banners, group discounts, free shipping, quick product search, product comparisons and wish lists.

Accept payments

BigCommerce allows you to choose the best payment solution at the best rate(s), that trades in global currencies, can accept recurring payments, with no penalties or added transaction fees. (PayPal, Square, Apple Pay, Amazon Pay, Stripe, Braintree, and more). Many have built-in fraud tools. Adding a digital wallet will allow shoppers to checkout quickly using stored details from trusted third parties.

Ship & fulfill orders

BigCommerce allows you to decrease cart abandonment and increase sales with free shipping. We are the only cloud-based ecommerce platform featuring deep integration with ShipperHQ, shipping rate calculator and rules engine. Providing printed shipping labels reduces USPS Post Office and online rates 50%.

Analyze your business

Periodic review of customer and product trends is necessary to remain competitive. BigCommerce provides Ecommerce Analytics built-in reports that help you evaluate performance that targets and drives sales. BigCommerce Ecommerce Analytics and Insights provides more in depth customer data than Google Analytics. Snapshots analytics show sales, orders, channels, AOV, conversion rates, etc. Ecommerce Analytics reports are included in your monthly subscription.

Sell everywhere

BigCommerce offers a single hub and complete omni-channel retailing. BigCommerce is the only ecommerce platform that seamlessly integrates with Amazon, eBay, social media, and Google Shopping. The product exposure we offer on high-traffic marketplaces, point-of-sale (POS) solutions, and trending social media platforms

Sell in person

Springboard Retail cloud point-of-sale and retail management platform allows users to push entire inventory to BigCommerce and rapidly build a new online store anywhere in the world. Online orders may be synced to Springboard for a complete sales overview and inventory automatically updated.

Sell on marketplaces

Nearly half of product online searches begin in online marketplaces that BigCommerce integrates with (Ebay, Amazon, Google, etc.). List your products or sell them directly, for example on Amazon. Built-in ChannelAdvisor allows retailers to integrate and optimize sales across numerous online channels.

Sell on social

BigCommerce allows you to sell your entire product catalog on the “Shop” section of your mobile-friendly Facebook Page. Customers can find, research, and/or purchase any of your products that are pinned from your store. They automatically become a Buyable Pin. Mobile buyers may purchase and check out directly from Pinterest.

Sell globally

The BigCommerce platform simplifies global selling by including left-to-right language for product and storefront. Global payment providers (PayPal, 2Checkout, Worldpay, etc.) integrate with BigCommerce to permit transactions in any currency. You can display prices in any currency on your page.

Sell B2B

BigCommerce is the best B2B and wholesale ecommerce solution for building and customizing modern, mobile-friendly shopping sites. Quick re-ordering, back end system integration, and shipping rate and rule integration (ShipperHQ) is available to you through BigCommerce.

Integrate with apps

Ecommerce third-party business apps and integrations allows you to connect your store to software you need to effectively make your sales. We help you connect to automation software (HubSpot) and email marketing in a single click. Similarly, Google AdWords, A/B testing suites (Optimizely), and other advertising and re-targeting tools are easily accessible with just one click. Automate shipping (integrate with ShipStation, ShipperHQ, Ordoro, Endicia, or ShippingEasy.

• ERP integration suites (Microsoft Dynamics, NetSuite, Brightpearl) help streamline operations.
• CRM software (Salesforce, NetSuite, Zoho) aid target marketing and customer acquisition and retention.
• The built-in Avalara automated sales tax calculates the sales tax at check out. The Premium Avalara AvaTax program provides additional integrated product-level tax, exemptions, address reporting, etc. functionality.
• Open API lets you customize integrations of our platform with your own business software. Connect with the Products, Orders, Payments, Customers, etc.

Scale with APIs

BigCommerce offers more out-of-the-box features such as faceted search and ShipperHQ integration that increase efficiency. Bottlenecks can be removed using BigCommerce’s pre-built API. In addition to upgrade features like faceted search, we offer one-click integrations, which will expand your online store, or you may opt to use our open API architecture (with unlimited calls) and build/develop your own functionality and integrations. The goal is to parallelize your work and improve efficiency.

• RESTful architecture allows you to choose the code language.
• Open API calls support 400+ requests per second with no blockage or jam.
• Swagger framework documents all APIs.

Fast catalog API syncs large catalog inventories in minutes. Cart API allows you to directly tap into the store’s shopping cart and access and transfer information to external analytic tools and CRM systems.

Overall Cost

The BigCommerce enterprise cloud commerce solution provides you the best return on investment (ROI) in the industry. You no longer need to own infrastructure to have an effective and scalable business. Cost savings begins with your decision to work with BigCommerce.

Statistically, BigCommerce launches new site in half the time it takes to launch an on-premise platform. It costs 75% less, or, 1/4 of the total cost of on-premise enterprise ecommerce solutions.

On-site cost of ownership calculator

Compare the entire cost of using an on-premise solution versus a SaaS (Software-as-a-Service) or BigCommerce type platform. Using the on-site cost of ownership calculator,

1. ENTER INFO: Visits/mo.; Number of daily peak hours; Av. visitor time on site (seconds); Annual revenue

2. ENTER INFO: Infrastructure costs; Site costs; Recurring costs = Total costs: Total yr. 1 costs; Total recurring yr. 2, yr. 3, etc. costs

3. COMPARE: On-Site Implementation Budget v. Money saved using SaaS platform (in lieu of an on-premise solution)

Forrester estimates that 80% of on-premise spending is on maintenance, and only 20% is used for new projects and initiatives. How does your bottomline compare? With the funds you save by implementing a SaaS system, rather than an on-premise solution, you can:

• Implement SEO marketing to improve Sales. Hire SEO experts to build a comprehensive, fully-optimized site strategy.

• Utilize GOOGLE Adwords and PCC Management to improve site and product exposure and site traffic.

• Professionally manage online advertising to improve ROI (rate of investment).

• Implement utilize, and invest in Social Media to increase inbound product interest and conversion rates.

• Set up an email marketing strategy and engage in loyalty management Revenue will increase with increased customer marketing. Run promo offers, loyalty and emails that will recover losses from abandoned carts.

• Engage in additional sales and marketing. Invest in salespeople and expand your business.

• Invest working capital in more inventory, resultantly growing the operation.

DRAWBACKS

Basic BigCommerce Economic Analytic reports are included in your monthly subscription, but more detailed Premium Ecommerce Insights reports are at an additional (low) monthly cost or on a month-to-month basis.

Although the built-in Avalara automated sales tax calculates the sales tax at check out, but to gain advanced functionality such as product-level tax, exemptions, reporting and integrated filing, and address verification, one needs the Premium Avalara AvaTax program, which is available for an additional charge.

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