Bing Ads now shows potential conversion impact with budget suggestions

Bing Ads advertisers that have the Universal Event Tag (UET) implemented may now see estimated conversion impact when looking at budget suggestions in their accounts.

In addition to click, impression and spend estimates, search marketers will see estimated changes in conversions with a campaign budget adjustment on the Opportunity tab in the Bing Ads web UI.

Clicking on the “View” option in a budget suggestion will open up what Bing Ads calls the conversion landscape. Advertisers can see conversion estimates based on various budget recommendations or their own budget value.

Bing Ads also uses conversion data harnessed from UET conversion tracking in suggestions for retargeting, location and time/day bid adjustments. And Bing Ads program manager Ji Bian said in the blog post that there are plans to incorporate conversion data into more insights.

About The Author

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.