Boston Workshop Focuses on Marketing Science

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Marketing has gotten much more complicated since the introduction of digital technology. The same tech has also opened huge opportunities for small businesses.

This ecosystem is customer-centric, whether it is B2C or B2B, which is why the Applied Marketing Science (AMS) training workshop is worth taking a look at.

Titled “Listening to the Voice of the Customer,” the two-day workshop will introduce you to market research which will take your marketing further.

The interactive format offers skill-building exercises and hands-on activities as well as exposing attendees to real-world applications of the techniques. Exercises will also show how these applications are applied in machine learning and journey mapping.

Topics which will be covered in the workshop include:

  • Use of quantitative methodologies to prioritize needs for product development,
  • Use of VOC techniques to create effective Journey Maps,
  • Use of Machine Learning to reduce the time and cost of VOC research,
  • The scope of an effective study,
  • Best research methodologies, and more.

 

The workshop will be held in Boston April 23-24, 2019 at the Sheraton Boston Hotel located downtown.

Click the red button to register and while you are at it enter discount code SMALLBIZ and you will get a $100 discount.

 

Register Now

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Discount Code
SMALLBIZ ($100 Discount)

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