If you’re trying to update your platform for the upcoming General Data Protection Regulation (GDPR), there’s one thing that’s very handy to have: A business process engine.
In fact, business process management is the meaning behind the first three letters in Bpm’online’s name, indicating the importance of such an engine to this process-oriented customer relationship management (CRM) platform for B2B and B2C marketing, sales and customer service.
Founded in Kiev, Ukraine, in 2002, the company expanded to the US and elsewhere and is now headquartered in Boston, although R&D remains in its former hometown.
[Read the full article on MarTech Today.]