Brainshark’s platform focuses on the training of sales reps, who often upload videos of themselves trying out elevator pitches or answering specific client questions.
The problem, Senior Product Manager Mark Yacovone told me, was that Brainshark’s client companies said reps weren’t getting feedback fast enough because of the volume of videos or their supervisors’ schedules.
This week, the Waltham, Massachusetts-based company is adding AI to its platform for the first time, in the form of a Machine Analysis engine that automatically screens the videos to provide an initial layer of feedback. The company says no one else offers this kind of automated machine analysis and feedback of self-assessment videos.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.