No doubt you’ve already heard that video content is a big deal – but what you may not realize is just how influential video can be, and where it’s most effective.
To help with this, the team at 16Best have put together this infographic which outlines a wide range of video marketing stats, including platform-by-platform usage breakdowns and key notes on how big brands are using video to advantage.
And while not everyone has the resources of the big players, the stats don’t lie – it’s worth taking a look and considering the potential of video for your campaigns.
A version of this post was first published on the Digital Information World blog.