Bridgeline Digital Inc. (NASDAQ:BLIN) and Gridsum Holding Inc. (NASDAQ:GSUM) have been rivals in the Application Software for quite some time. Below is a review of each business including various aspects such as dividends, institutional ownership, analyst recommendations, profitability, risk, earnings and valuation.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Bridgeline Digital Inc. | 11.97M | 0.28 | 12.06M | -2.11 | 0.00 |
| Gridsum Holding Inc. | N/A | 0.00 | N/A | -1.60 | 0.00 |
Table 1 shows gross revenue, earnings per share (EPS) and valuation of the two companies.
Profitability
Table 2 shows us Bridgeline Digital Inc. and Gridsum Holding Inc.’s return on assets, net margins and return on equity.
| Net Margins | Return on Equity | Return on Assets | |
| Bridgeline Digital Inc. | -100.75% | -200.3% | -98.7% |
| Gridsum Holding Inc. | 0.00% | -57.2% | -24.6% |
Liquidity
The Current Ratio and Quick Ratio of Bridgeline Digital Inc. are 1.7 and 1.7 respectively. Its competitor Gridsum Holding Inc.’s Current Ratio is 2 and its Quick Ratio is 2. Gridsum Holding Inc. can pay off short and long-term obligations better than Bridgeline Digital Inc.
Institutional and Insider Ownership
Bridgeline Digital Inc. and Gridsum Holding Inc. has shares owned by institutional investors as follows: 18.2% and 40.9%. 7.48% are Bridgeline Digital Inc.’s share owned by insiders. Competitively, insiders own roughly 5.3% of Gridsum Holding Inc.’s shares.
Performance
In this table we show the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| Bridgeline Digital Inc. | 0% | -12.62% | -34.34% | -74.19% | -87.51% | -0.52% |
| Gridsum Holding Inc. | 1.29% | 79.09% | -6.86% | -33.22% | -61.6% | 76.68% |
For the past year Bridgeline Digital Inc. had bearish trend while Gridsum Holding Inc. had bullish trend.
Summary
On 7 of the 9 factors Gridsum Holding Inc. beats Bridgeline Digital Inc.
Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The companyÂ’s iAPPS platform enables companies and developers to create Websites, Web applications, and online stores. It offers iAPPS Experience Manager, a marketing automation engine and content management system; iAPPS Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and iAPPS Commerce, an online B2B and B2C e-commerce solution, which allows users to manage domestic and international commerce initiatives. The company also provides iAPPS Marketier, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and iAPPS Analyzer to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers iAPPS Social, a social media management solution that empowers customers to set up customized watch lists; and iAPPSds, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in March 2010. Bridgeline Digital, Inc. was founded in 2000 and is headquartered in Burlington, Massachusetts.
Gridsum Holding Inc. provides data analysis software for multinational and domestic enterprises, and government agencies in China. Its proprietary distributed data architecture allows its customers to collect and analyze vast amounts of information; and Gridsum Big Data platform performs multi-dimensional correlation analysis and analyzes complex real-time events. The company offers Web Dissector to analyze customer Websites by monitoring and analyzing key performance indicators; Mobile Dissector to understand mobile app user activity; SEM Dissector for search engine marketing; SEO Dissector, a search engine optimization tool; Ad Dissector, an advertisement performance monitoring and optimization product; Contribution Dissector to evaluate the performance of advertising campaigns; Audience Dissector, an audience analysis product; Recommendation Engine, a data driven content recommendation solution. It also provides Government Web Dissector, a digital intelligence solution; Government Website Group Integrated Management Platform, an integrated management platform; Streaming Dissector, a real-time viewership analysis and operational efficiency monitor for digital online video; Video Dissector, an online video content analytics tool; TV Dissector, an analytics tool; Rating Plus, a television viewing data analytics tool; and Media Dissector, a mass, social, and user-generated content media monitoring and analytics tool. In addition, the company offers Law Dissector, a search and statistical analysis tool; Smart Push, a legal research tool; Information Dissector, an insightful analytical system; Social Listening, a could-based social listening solution; Gridsum Dashboard, a data visualization tool; and Gridsum Report Center, an automated report generation and distribution tool. Further, it develops new media analytics and information discovery solutions to address a range of customer needs. The company was founded in 2005 and is headquartered in Beijing, China.
