Brightcove, a cloud solution for managing and monetizing video content, has released Brightcove Campaign, a video campaign app that lets marketers create, manage and analyze their video demand generation campaigns all in one tool. The new solution comes with analytics and benchmarks so that marketers can compare their campaigns to industry standards. It also provides optimization tips, click-to-publish capabilities across multiple channels and integrations with marketing automation platforms Eloqua, Marketo, HubSpot and Salesforce.
Why we care
With video playing a larger role in demand generation campaigns, the ability to create, analyze and optimize those efforts across channels from a single tool can help simplify marketers’ management efforts. The tools was developed with input and feedback from customers. “Throughout the development process phase of Brightcove Campaign, we worked with many demand generation marketers to ensure it fits seamlessly into their workflows,” said Brightcove CTO Charles Chu.
“The ability to tag my video assets and see how they stack up against similar videos in the industry takes the guesswork out of how my campaign is performing,” said Demandbase’s Senior Director of Digital Marketing Mimi Rosenheim, who was among the marketers that provided input during development.
More on the news
- Brightcove Campaign also has a Google Chrome extension to see analytics as well as customized thumbnail codes for email distribution.
- The app can integrate with Google Analytics and Adobe Analytics.
- Founded in 2004, Brightcove acquired Ooyala’s online video platform in February 2019 for $15 million — a move aimed at accelerating its video innovation efforts.
About The Author
Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy’s articles.