BroadVision (NASDAQ:BVSN) and Bridgeline Digital (NASDAQ:BLIN) are both small-cap computer and technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, risk, valuation, earnings, analyst recommendations, institutional ownership and profitability.
Profitability
This table compares BroadVision and Bridgeline Digital’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| BroadVision | -150.69% | -150.38% | -88.90% |
| Bridgeline Digital | -98.08% | -127.66% | -62.84% |
Institutional and Insider Ownership
5.1% of BroadVision shares are owned by institutional investors. Comparatively, 1.7% of Bridgeline Digital shares are owned by institutional investors. 33.8% of BroadVision shares are owned by company insiders. Comparatively, 29.6% of Bridgeline Digital shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Analyst Recommendations
This is a breakdown of current ratings and recommmendations for BroadVision and Bridgeline Digital, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| BroadVision | 0 | 0 | 0 | 0 | N/A |
| Bridgeline Digital | 0 | 0 | 0 | 0 | N/A |
Earnings and Valuation
This table compares BroadVision and Bridgeline Digital’s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| BroadVision | $6.36 million | 1.02 | -$9.89 million | N/A | N/A |
| Bridgeline Digital | $13.57 million | 0.24 | -$7.21 million | N/A | N/A |
Bridgeline Digital has higher revenue and earnings than BroadVision.
Volatility and Risk
BroadVision has a beta of 1.71, indicating that its share price is 71% more volatile than the S&P 500. Comparatively, Bridgeline Digital has a beta of 1.61, indicating that its share price is 61% more volatile than the S&P 500.
Summary
Bridgeline Digital beats BroadVision on 5 of the 9 factors compared between the two stocks.
About BroadVision
BroadVision, Inc. develops, markets, and supports enterprise portal applications that enable companies to unify their e-business infrastructure and conduct interactions and transactions with employees, partners, and customers through a personalized self-service model. The company offers business agility suite, a portal that provides personalized views of information and processes; commerce agility suite, an e-commerce system for transacting business on the Web; Clearvale, an enterprise social network solution; Clear, a human resources management system; QuickSilver, a publishing system for large and complex documents; and Vmoso, a cloud application for conducting virtual enterprise communications, mobile workgroup collaborations, and social business engagements. It also provides frameworks that offer portal services for organizing and presenting information; commerce services for transacting business on the Web; process services for transforming people-intensive processes and collaborations into Web-based self-service applications; content services for managing Web content throughout its lifecycle; staging services for moving content from development environment to production environment; search for full-text and field searching of online content and referenced external files with relevance ranking; unified stream services for unification and integration of information; event driven services to deliver notifications through various messaging platforms; and migration services for data moving across platforms. In addition, the company offers business consulting, implementation, integration and package, upgrade and migration, and performance tuning services; education, and support maintenance services; and Vmoso and Kukini developer toolkits, and Kona framework, as well as Vmoso Enterprise Transformation, a proprietary implementation approach for the Vmoso collaborative solution. BroadVision, Inc. was founded in 1993 and is headquartered in Redwood City, California.
About Bridgeline Digital
Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The company’s Bridgeline’s Unbound platform enables companies and developers to create Websites, Web applications, and online stores. It offers Bridgeline Unbound Experience Manager, a marketing automation engine and content management system; Bridgeline Unbound Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and Bridgeline Unbound Commerce, an online B2B and B2C commerce solution that allows users to manage domestic and international commerce initiatives. The company also provides Bridgeline Unbound Marketing, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and Bridgeline Unbound Insights to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers Bridgeline Unbound Social, a social media management solution that empowers customers to set up customized watch lists; and Bridgeline Unbound Franchises, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was founded in 2000 and is based in Burlington, Massachusetts.
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