Selling apparel online is notoriously competitive. The margins are thin, typically. With hundreds of SKUs for size and color and styles, inventory management can be complicated — especially when the items are custom manufactured.
This is episode 10 in my series on building an ecommerce business from the ground up. The previous sessions are:
For this installment, I spoke with Mike Schwarz, founder of RibbedTee, a Los Angeles-based manufacturer and retailer of men’s undershirts and underwear.