Remember those mobile phone carrier commercials that used colored balls to represent the four big carriers? It was red for Verizon, blue for AT&T, yellow for Sprint, and pink for T-Mobile.
Consumers didn’t need explanations about which color represented which brand, because we made the associations automatically. That goes to show the power of color when defining your brand.
Vistaprint worked with Dr. Sally Augustin of Design With Science to analyze color popularity among the print company’s customers, define the feelings those colors elicit, and explore which colors are popular in which industries. That information was summarized into a graphic.
Should you choose a color that your competitors use, or should your brand stand out? That’s a decision you’ll need to make, and the tips in the graphic might help you out.
Just tap or click to see a larger version of the infographic:
Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don’t worry … it’s FREE!
Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content.
LinkedIn: Laura Forer