In a little more than a week, industry luminaries from advertising, media, technology, and fashion will crowd the French Riviera resort of Cannes for its annual International Festival of Creativity on communication, commerce, data, and design. The festival will be packed with executives from the world’s top advertising agencies and influential marketers from a host of industries, and I hope you’ll tune in to see what Oracle has to say too.
On Tuesday, June 19, I’m looking forward to speaking on a panel exploring the impact of artificial intelligence on creative professions. On Wednesday, June 20, I’ll also take part in a discussion on how to attract and keep diverse talent and accommodate a generation of workers who value freelancing over fixed positions. And on June 21, Oracle will join a roundtable talk on the changing definition of creativity in a fragmented media landscape. You can follow the action at the conference web site and on this blog.
I’m excited to share examples from some of the world’s leading brands of how they’re capitalizing on the Oracle Marketing Cloud. Pirelli, the iconic global maker of high-performance tires and 2018 double winner of Oracle’s Markie Award, is using the software to transform their digital marketing efforts, shifting their focus from B2B to consumers and keeping in touch with them whether they’re online or on the road.
Heineken’s Urban Polo series in New Zealand is attracting younger audiences to smaller fields to view the traditional game, and using Oracle’s Marketing Cloud for automated chats in Facebook Messenger that convey information about matches and parties in place of a program.
Cannes Lions will host more than 4,700 companies, plus some show business stars to lighten the mood (Kevin Costner and David Schwimmer of “Friends” will speak, as will Smiths’ guitarist, Johnny Marr). I hope you’ll join me in person or online to see what my colleagues from the advertising and marketing spheres are saying about their customers and industry trends.