You definitely want your website to rank at the top of the search results, but you can’t do this unless you defeat your existing organic competitors. This is the reason that competitor analysis is crucial for the success of your SEO campaigns. Competitor analysis helps to: Figure out the exact strategy used by your competitors […]
Beginner’s Guide to Discovering the Competition’s SEO Strategy Read More »
Search engines are constantly evolving their algorithms to ensure that the highest-quality content is surfaced in response to user queries. And as far as they’re concerned, receiving a high volume of quality links from external websites suggests that your content falls closer to trustworthy than spammy on this spectrum. But that’s only part of what makes
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Inspire, educate, entertain. If you keep these three words in mind while you build your business, you open yourself to tremendous possibilities when it comes to content. Books, blog posts, classes — any creation with which you can provide value — can change your opportunities. Whether it’s for social media or your website, if you’re
How Writing One Piece of Remarkable Content Can Change Your Business…and Your Life Read More »
Part 5 of a 5-part series: How to Become a Consultant Did you miss part 4? No problem – you can find it here! Fun fact: Sujan Patel, co-founder of Web Profits, wrote a book called The Content Marketing Playbook, which got a ton of downloads, and he did really well, in terms of growing
The Ultimate Marketing Playbook for 2019 (Guide to Consulting) Read More »
Blogging is not as easy as it may seem. Writing articles while lying on your bed might sound like that is all that’s involved in creating great content, but people who actually do this work know that it couldn’t be further from the truth. It’s not difficult to create articles if writing (and the topics
5 Tools to Create SEO-Friendly Content Step-by-Step Read More »
NOW UPDATED! This post was expanded for 2017 with new tactics for writing 10x content. Enjoy! Ever since Google’s first “Panda update” was released, good content has become more important than ever before. By now you know that you need to step up your game to create a successful content marketing strategy. You may still think that as
Absolutely Everything You Need to Know About 10x Content Read More »
It’s been well-established that running a business blog on your corporate website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. The Content Marketing Institute reports that producing enough quality content is the biggest challenge for B2B
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