30 minutes or less

B2B Digital Marketing Strategy: Louis Gudema on ‘Bullseye Marketing’

30 minutes or less, beginner, Marketing Strategy, Strategy /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Some people might take issue with Louis Gudema’s new book, Bullseye Marketing: How to Grow Your Business Faster, because it seems so contrary to what many “bleeding edge” marketing strategists are recommending. Louis has conducted research on hundreds of B2B companies […]

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Brand Management – How to Integrate Brand and Culture (and Why You Should): ‘Fusion’ Author Denise Lee Yohn on Marketing Smarts [Podcast] : Marketing Podcast

30 minutes or less, 60 minutes or less, Brand Management, branding, intermediate, Management /

Marketers have long known the importance of brand, and we’ve developed an appreciation for how company culture impacts things like customer experience and productivity. What brand leadership expert and author Denise Lee Yohn does in her latest book is to bring those two concepts together and use examples to illustrate how the combo can supercharge your success.

Brand Management – How to Integrate Brand and Culture (and Why You Should): ‘Fusion’ Author Denise Lee Yohn on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Influencer Marketing That Works | MarketingProfs Podcast

30 minutes or less, beginner, Career Management, plan, Social Media, Word-Of-Mouth /

Jeff Barrett knows a lot of people and works with a lot of brands. By virtue of his large following on Twitter and Snapchat, he’s known as an influencer in the marketing space, but “influencer” isn’t his job. Rather, Jeff uses his influence to build his public relations and social media consultancy, Barrett PR. His

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General Management – Maximize Productivity (and Profitability) by Focusing Your Attention: Expert Neen James on Marketing Smarts [Podcast] : Marketing Podcast

30 minutes or less, 60 minutes or less, beginner, Career Management, General Management, Management, Operations /

People staring down at a mobile device is now much more the norm than people looking around the room for someone to talk to at an event. As addicting as mobile phones can be, you won’t grow your network or your business unless you pay attention to what’s happening right now, right where you are.

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Sponsorship, Brand Activation, and Fan-Building Tips: NASCAR

30 minutes or less, Advertising, Advertising & Promotions, beginner, plan /

Whether you’re a NASCAR devotee or a casual fan, you’re accustomed to seeing cars whizzing around the track at nearly 200 miles per hour. Even with the dizzying speed, it’s easy to spot the brand logos and decals on each car (and on each driver’s uniform), especially if you’re watching at home on an HD

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A CMO’s Role: Metrics, Messaging & Diversity: GE’s Treseder

30 minutes or less, beginner, Brand Management, branding, General Management, Management, Marketing Strategy, Operations, Strategy /

Dara Treseder is serious about marketing, but she doesn’t think that marketing always has to be serious. “We all enjoy a good laugh, and people will remember how you made them feel,” she told me. “If humor makes sense or is a core part of your brand voice, don’t be afraid to lean into it.” As

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Employee Engagement & ‘Intelligent Inbound’ |Podcast

30 minutes or less, beginner, Content, create, Management, Marketing Strategy, SEO BLOG /

The best marketing messages start with empathy for the audience, but marketing organizations should have empathy for their employees, too. Better work/life balance means better marketing, which ultimately brings better business results. The truth of this becomes plain if you look candidly at your own work as a marketer: No one does his or her

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How to Build Brand in the Age of Digital Distraction

30 minutes or less, beginner, Brand Management, branding, SEO BLOG, Strategy /

Professor, speaker, author, and brand strategist Nick Westergaard has a lot to say about branding. So much, in fact, that when his first draft of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small included a lengthy chapter on the subject, he opted to cut that part out and use it as the basis for

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B2B Positioning and Messaging: Tips and Advice

30 minutes or less, Brand Management, branding, intermediate, Marketing Strategy, SEO BLOG, Strategy /

Don’t talk to Lawson Abinanti about B2C marketing. It’s not his thing. B2B software and technology, on the other hand? The B2B marketing and messaging consultant has quite a bit to say on that subject! Lawson, founder of Messages That Matter, a fast-track positioning solution for B2B brands, joins me in this episode of Marketing

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