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Six most common travel SEO mistakes to get right in 2019

404 page, Analytics, Content, Google Analytics, Google Webmaster, index bloat, Index Coverage, indexed pages, Industry, Keywords, meta titles, SEO, SEO tips, site search, Travel, travel industry / Good To SEO

Here’s a bold statement: “SEO in the travel industry is immensely challenging.” The sheer number of pages to manage, complexities of properties, flights, accommodation, availability, occupancy, destinations, not to mention the crazy amount of APIs and databases to make a travel site function, can all make life tricky for an SEO, particularly when it comes […]

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How to create the perfect 404 page

Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or try to rush – especially if your site is frequently changing URLs. 404s (…or four zero fours if you’re in the military) are just another marketing tool – if made correctly.