60 minutes or less

Customer Behavior – What Shoppers Want: Salesforce and Publicis.Sapient Research on Marketing Smarts [Podcast] : Marketing Podcast

60 minutes or less, customer behavior, customer loyalty, Demand Generation, intermediate, Strategy /

Online marketplaces, like Amazon, have drastically altered the retail landscape, but brick-and-mortar stores offer an unparalleled opportunity for retailers to use omnichannel marketing to enhance the customer experience. If we marketers could understand what shoppers really want, we could engineer a customer journey that would incorporate mobile, online, and in-store experiences in a way that […]

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Why Your Company Needs a Chatbot and How to Get One

60 minutes or less, beginner, Communicate, Demand Generation, Mobile, Social Media /

Andrew Warner spends a lot of time on Facebook Messenger, but his business hasn’t exactly suffered. In fact, it’s booming! Because Andrew isn’t whiling away the hours: He’s refining the use of chatbots to help companies reach potential customers and nurture them through conversion. Andrew’s early involvement with two chat-messaging-platform companies inspired him to build

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Startup Marketing and the Power of CX: Figurr Founder Cooperstein

60 minutes or less, beginner, Marketing Strategy, Strategy /

Startup marketing presents some challenges different from those of enterprise marketing (although they do have commonalities). But whether you’re a brand new business or a centuries-old conglomerate, one aspect of your business is of paramount importance: customer experience (CX). David Cooperstein’s consultancy, Figurr, specializes in helping new businesses to find their story and create a

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Future of Search: Voice, AI, and Engagement With Content

60 minutes or less, create, intermediate, Management, Search, Search Engine Marketing /

Artificial intelligence is powering the world’s most powerful learning machine: Google. As the search engine gets deeper insight into what makes people tick, it’s adjusting search engine rankings to bring the most relevant, engaging content to the top of the search rankings. AI, voice, user engagement… the search engine optimization industry is seeing some seismic

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Brand Management – How to Integrate Brand and Culture (and Why You Should): ‘Fusion’ Author Denise Lee Yohn on Marketing Smarts [Podcast] : Marketing Podcast

30 minutes or less, 60 minutes or less, Brand Management, branding, intermediate, Management /

Marketers have long known the importance of brand, and we’ve developed an appreciation for how company culture impacts things like customer experience and productivity. What brand leadership expert and author Denise Lee Yohn does in her latest book is to bring those two concepts together and use examples to illustrate how the combo can supercharge your success.

Brand Management – How to Integrate Brand and Culture (and Why You Should): ‘Fusion’ Author Denise Lee Yohn on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Creativity, Social Media, and Modern Marketing: Damian Keyes

60 minutes or less, beginner, Communicate, Social Media /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! As marketers, we all give in to “budget envy” once in a while. We’ll see some incredibly cool campaign a large company’s run and think, “Sure, I could do that—if only I had X dollars in marketing budget.” But budget’s

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General Management – Maximize Productivity (and Profitability) by Focusing Your Attention: Expert Neen James on Marketing Smarts [Podcast] : Marketing Podcast

30 minutes or less, 60 minutes or less, beginner, Career Management, General Management, Management, Operations /

People staring down at a mobile device is now much more the norm than people looking around the room for someone to talk to at an event. As addicting as mobile phones can be, you won’t grow your network or your business unless you pay attention to what’s happening right now, right where you are.

General Management – Maximize Productivity (and Profitability) by Focusing Your Attention: Expert Neen James on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Focus on 10X Growth, Not 10% Improvements: CoSchedule’s Garrett Moon on Marketing Smarts [Podcast] : Marketing Podcast

60 minutes or less, beginner, Content, General Management, plan /

Think about how you spend your time at work every day. Very often, we fritter away the hours answering emails, making calls, managing projects, or even fixing the occasional typo on our company’s blog. These actions may not do much to grow your business, but we all have to do them… Or do we? CoSchedule

Focus on 10X Growth, Not 10% Improvements: CoSchedule’s Garrett Moon on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Make Real B2B Connections in Marketing & Sales

60 minutes or less, intermediate, Marketing Strategy, Sales & Marketing Alignment, SEO BLOG, Strategy /

Tifenn Dano Kwan is not your typical chief marketing officer. She rides motorcycles (check out her article on LinkedIn about that), plays the drums, and goes skydiving. Her adventurous spirit carries over to the executive suite at procurement software company SAP Ariba, where she leads the organization’s global marketing vision. In an era where “job

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