Dave Castell is GM of Inventory and Partnerships EMEA at demand-side platform The Trade Desk. Econsultancy caught up with him to find out what his role involves day-to-day, his ‘non-traditional route’ into advertising, what excites him about the direction that TV advertising is taking, and why he believes that advertising can make the world a […]
Rebecca Martin is known as an “unflappable veteran” of Minnesota’s emerging technology industry with close to 20 years of experience. She has held marketing leadership roles at Trissential, Stellent, and Oracle, and most recently was Director of Integrated Marketing at data protection and security company Code42. She currently holds the role of Chief Marketing Officer
Greg Coleman has experience leading Yahoo! global sales from 2001 – 2007, as president of The Huffington Post, and president of Criteo during the compnay’s $1.69 billion IPO. Now chairman of the board at LoopMe, the AI-driven advertising platform, we caught up with Coleman to find out what a day in his life entails. Please
Today’s Day in the Life comes from Tug agency and Emily Knox. Hear about daily ‘newsroom’ meetings, her current favourite campaigns from Ikea and Nike, as well as advice for anybody starting out. And if you want to be part of this feature, get in touch. Hi Emily. Please describe your job: What do you
Lisa-Marie Ashbury is the Digital Delivery Manager at security firm, ADT. We caught up with Lisa-Marie to find out what life is like working in her role. Hi Lisa-Marie. Please describe your job: What do you do? As a Digital Delivery Manager, my job is an all-encompassing digital role across ADT Fire & Security. Predominantly,
Andrew Missingham is the co-founder of creative management consultancy B+A, which works with companies including Google, Nike, Punchdrunk and Beats by Dre. B+A’s trademarked product, Culture Divided, allows business leaders to understand and nurture their internal culture, a subject on which Missingham is a regular commentator. So, we caught up with the drummer and music
We’re hitting the agency world again today, meeting the founder and CEO of a content marketing agency. Dan Andrews tells us about life at the tree. (Remember, if you want to take part in this feature, get in touch.) Please describe your job: what do you do? Dan Andrews: I’m the founder and CEO of
As Björn Karlström, Product Manager at Bannerflow, points out in this interview, display advertising hasn’t always been know for its creativity. Yet why shouldn’t creative efforts match targeting know-how? Who better to hear from about how adtech can help than a product manager at a creative management platform. Here’s Karlström to tell us more about
AppsFlyer is a mobile app measurement and attribution analytics platform that helps app-developers, brands and ad-agencies measure and optimize their users’ acquisition funnels. David Llewellyn is the company’s Marketing Director EMEA – we caught up with him to ask about his typical day. Hi David. Please describe your job: What do you do? David Llewellyn:
Today’s interviewee, Jake Athey, has 15 years of experience in digital asset management at Widen. We catch up with him to ask the usual questions about his skillset, typical day, goals and career path. As well as some advice for new marketers out there. Remember, if you want to appear in this feature, get in
