Tomas Salfischberger is the founder of Relay42, an intelligent journey orchestration platform built for AI-driven customer journeys. Econsultancy caught up with him to find out how he came to found the company, how he stays on top of things while travelling the continent, his favourite examples of personalisation in action, and his advice for marketers […]
Jaie Genadt is the UK Chief Technology Officer at experiential ad agency Momentum Worldwide. We caught up with him to find out about a day in his life, the importance of left and right brain thinking, and the new technology that excites him most. Please describe your job: What do you do? As Chief Technology
Today’s ‘day in the life’ interview comes from the world of ecommerce and Bazaarvoice, the ratings, reviews and user-generated content platform. Sophie Light-Wilkinson is VP Marketing EMEA – we caught up with her to ask about what she does, how she does it, and what advice she has for marketers at the beginning of their
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Chris Field is an independent retail analyst and industry speaker who has chaired many industry conferences including BRC 20:20, Future Stores, and Mobile Shopping. He is CEO of Fieldworks, which helps tech companies sell to retail, and is managing editor of Retail Connections, a network of over 12,000 retailers. We caught up with Chris to
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Van Diamandakis is CMO at Persado, a martech company that, in their own words, ‘is reinventing marketing creative by applying mathematical certainty to words’. If you’re an Econsultancy subscriber, you can get an overview of AI copywriting in our handy briefing, but first things first, let’s catch up with Van to find out what his
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We’re in the land of startups this week, spending a day in the life of Ann-Marie Rossiter, Head of Marketing at events marketplace HeadBox. As usual, we’ll be finding out what it takes to succeed in this role, from skills and tools to the daily routine. If you’d like to appear in this feature, get
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Tim Phillips is the co-founder of Artificial Artists, a new creative technology company providing CG content at scale for brands and agencies. Econsultancy caught up with him to find out how the company is aiming to make visual effects more accessible, the skills and tools he uses to get the job done, and his advice
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We’re always pleased to feature data specialists on the Econsultancy blog. Today, we have James Olney, Head of Data & Analytics at media agency The Specialist Works, who is going to take us through a typical day in his life, from the skills he needs to his favourite campaigns. Remember, if you’d like to appear
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Account-based marketing (ABM) – it’s the hottest thing in B2B and involves identifying key prospect contacts and treating them as a market of one (with appropriate content, contact strategy and messaging). Demandbase is one of the big players in ABM and, this week, we’ve been speaking to Jessica Fewless, their VP of ABM Strategy. Here’s
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Today we’ve got one of our best interviews for ages, as we catch up with the head of a compliance specialist shining light into the world of media agencies and adtech. Find out more about what Stephen Broderick gets up to as CEO of FirmDecisions, the company that was “first in the world to bring
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