Location Sciences provides attribution for online to offline and out-of-home campaigns, authentication of location accuracy and audiences, and a range of other insight and data CEO Mark Slade joins us today to talk about the skills needed in his job, his secret for securing growth, and his favourite business tools. Please describe your job: What […]
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Molly Elisha-Lambert is an AI language technician at Phrasee, a marketing platform that uses AI to create impactful email subject lines and social ad copy. She has the fascinating job of programming language generation frameworks that will produce copy authentic to a client’s brand voice. Econsultancy caught up with her to find out how her
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Our latest interviewee is Lars Noordewier, COO at Digital Decisions. Noordewier shares with us everything from what he has for breakfast, to the tool that every member of his team uses, and his favourite campaigns. If you’d like to feature in this series, get in touch. Please describe your job: What do you do? Lars Noordewier:
Richard Trigg is Experience Design Director at Tangent. We caught up with him to cover topics as diverse as mentoring, good design, and even Concorde. If you’d like to take part in our ‘Day in the Life’ interviews, get in touch. Please describe your job: What do you do? Richard Trigg: I’m the Experience Design
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Kate Maszluch is VP, Marketing at independent ecommerce experts Tryzens. We caught up with her to ask the usual questions about skills, metrics, career history, advice for newbies and what a typical day looks like. Please describe your job: What do you do? I’m VP, Marketing at Tryzens, a full service digital commerce consultancy. Our
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Graeme Finneberg is the UK Country Manager at mediarithmics, a full-stack Data Marketing Platform. Econsultancy caught up with him to find out about a day in his life, the skills and tools he needs to be effective in his role, and his favourite data-powered campaign. Please describe your job: What do you do? I’m responsible
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Anybody who has ever applied for a mortgage will be intrigued by Habito. Abba Newbery, the online mortgage broker’s CMO says “I genuinely believe in our mission to set people free from the hell of mortgages.” That’s quite the job of work, so we caught up with Newbery to ask what a typical day looks
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Anadi Sah is the Head of Innovation – Creative & Technology at Isobar India. He spoke to Econsultancy about some of the digital transformation projects that Isobar is currently working on, the difference between creativity and innovation, the importance of observation skills, and dealing with the madness of Delhi traffic. Please describe your job: What
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We’ve got an excellent clientside interviewee for you this week. Dan Ramsay is Consumer Marketing Director at BT/ BT Sport. Ramsay tells us about his typical day, the skills needed in his role, and which marketing he admires. Please describe your job: What do you do? I lead all of BT’s advertising and communications for UK
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This week, our interviewee comes from the world of magazines, specifically Hearst Magazines, publisher of 25 US titles and nearly 300 international editions, including Cosmopolitan and Harper’s Bazaar. We caught up with Michael Nececkas, Senior Director of Audience Development at Hearst Digital Media, to learn more about the digital side of this publishing giant. Please
