From Scott Brinker’s post The First Golden Age of MarTech — a Cambrian Period-like proliferation of vendors visualized in Scott Brinker’s increasingly dense Marketing Technology Landscape — is now transitioning into its second phase. That’s the key thrust of a new post by Scott Brinker, “3 trends driving the Second Golden Age of MarTech.” Brinker […]
Scott Brinker lays out vision for Second Golden Age of MarTech Read More »
Identity resolution tools take simple analytics a step further by tying online behavior to a consumer’s unique identity, giving marketers the information they need to zero in on their target consumers with highly personalized, tailored offers that, in turn, lead to higher ROI. Identity resolution has become increasingly important for marketers as people move across
What is identity resolution? – Marketing Land Read More »
A new report on B2B digital transformation finds that, while earlier waves were designed to do more with fewer people, the focus has now shifted to improving the customer experience. “The 2019 FPX Digital Transformation Study” [free, registration required], out this week, is based on online surveys of 229 U.S.-based B2B decision makers in a
New report: B2B digital transformation is more focused on customers than on efficiency Read More »
Salesforce’s new Mobile Builder for the Lightning Platform Salesforce is adding on Thursday the ability for marketers and admins to create and publish mobile apps for iOS and Android devices on its Lightning Platform and for its Community Cloud. The new Lightning Platform Mobile offers three tools for this app development platform. Builders, Services and
New Salesforce tools let marketers create mobile apps without developers Read More »
In the real world, everyone can taste a cookie. But, in the world of web browsers, only the domain that drops a cookie — a small identifying text file — into a user’s browser can read that cookie. That fact — and the dominance of “walled gardens” like Facebook, Amazon and Google — has led
The ad industry continues its quest toward fewer cookies and more consistent user IDs Read More »
Another industry group has launched to foster ad industry transparency. Called Truth in Measurement (TIM), it is spearheaded by people-based ad server Thunder Experience Cloud. The key problem statement that TIM is looking to solve, Thunder CEO Victor Wong said in an interview, is: Can the advertising ecosystem share data while protecting consumer privacy and
Truth in Measurement launches to create standards for sharing ad measurement data Read More »
A Progressive Web App being built inside Adobe’s new PWA Studio. Adobe announced new marketing capabilities at the National Retail Federation conference on Tuesday, most notably its first Progressive Web Application (PWA) Studio. “A seismic advancement.” PWAs are browser-based, fast interactive experiences that resemble mobile apps, but do not require downloads. While the new PWA
Adobe adds a Progressive Web Apps builder to Magento Read More »
Although shopping lists are as old as shopping and represent the most direct expression of shopper’s product desires, they have not figured prominently in many marketing campaigns. That direct data will now be directly available to advertisers on the Kiip mobile marketing platform through a partnership with the Purchase Decision Network (PDN) announced this week. First use
RE/MAX rolled out Monday a new tool for agents that creates customized video content on the spot. Though the real estate company is calling it an industry-first, the tool is the latest entry in an expanding group of technologies that are making video creation at scale easier for marketers. The video feature was created in
RE/MAX rolls out new DIY video capability for agents Read More »
Marketers are trying to find a balance in the midst of massive destabilizing forces, according to a recent study from research firm Gartner. But, says the report, titled “Predicts 2019: Marketing Seeks a New Equilibrium” [available for Gartner clients], the new balance that will emerge in a few years will leave a landscape that looks
Gartner: What the post-disruptive marketing landscape will look like Read More »
