A-From MTT

Salesforce launches Einstein Visual Search for retailer product discovery

Salesforce is announcing Monday at the National Retail Federation (NRF) trade show several enhancements to its Commerce Cloud. The company says that retailers employing its Commerce Cloud sell $16 billion dollars of wares annually through more than 3,000 websites in more than five dozen countries. Visual Search, Recommendation Engine. Einstein Visual Search is now available […]

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Here’s why you should get into the ABM game

A-From MTT, ABM: Account-Based Marketing, Channel: Martech: Content, Martech Column / Good To SEO

Try as I might, I failed to get my kids excited about most sports. They took more to the arts. Surprisingly, though, skiing was different. A perfect groomer, fresh powder, mogul runs, even the steeps — they love it all. Maybe it was just how we got them into it. The joy was in “just

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Marketers react to Gartner finding: Martech spending now exceeds staff costs

A-From MTT, Channel: Martech: Management / Good To SEO

Marketers are now spending more on marketing technology than on salaries for internal staff. That’s a key finding in the recent Gartner CMO Spend Survey 2018-2019, which surveyed UK- and U.S.-based senior marketing executives. Marketers spent 29 percent of their budgets (not including media spend or agency fees) on martech last year, while allocating 24

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Catalina adds first attribution tracking service

A-From MTT, Channel: Martech: Analytics & Data / Good To SEO

Best known as a provider of retail marketing intelligence based around loyalty cards and in-store printed coupons, Catalina this week released its first attribution service. Called Catalina Multi-touch AttributR, it traces a path from digital advertising — in various channels on various devices — to a purchase made in a store with a loyalty card. The

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The coming battle between ABM and marketing automation tools

A-From MTT, ABM: Account-Based Marketing, Channel: Martech: Marketing, marketing automation / Good To SEO

For those of us who aren’t salespeople or marketers, account-based marketing (ABM) may seem like something that should have been part of marketing platforms all along. After all, if you’d like to get Big Company to become a new customer of your products, wouldn’t you choose and pitch the account as well as the individual?

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Here’s how marketers get motivated for the new year

A-From MTT, Channel: MarTech Today, Martech Column / Good To SEO

Welcome back! The holiday crush is over, and 2018 is behind us. You’re at your desk, the year is less than a month old, and I know what you’re thinking. “How am I gonna do this again?” I hear you. You’re exhausted from the holiday season and from knocking yourself out to meet your 2018

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Akamai buys identity provider Janrain

A-From MTT, Channel: Martech: Analytics & Data, Internet Marketing Industry, Internet Marketing Industry: Acquisitions / Good To SEO

On Monday, content delivery network Akamai announced it will acquire customer identity provider Janrain. The move means that the two leading once-independent identity providers are now integrated into other platforms. In the fall of 2017, marketing/e-commerce/enterprise resource planning platform SAP bought Janrain competitor Gigya. Maintaining ‘digital trust.’ In its announcement, Akamai said the Janrain addition

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Cision buys Falcon.io, adding social management features to its earned media stack

A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: Analytics / Good To SEO

A screen from Falcon.io Communications firm Cision announced Thursday it is buying social media management platform Falcon.io. For marketers, social management with PR. The move, CEO Kevin Akeryod said, adds social publishing, engagement, analytics and audience development for social media to the social listening capabilities on his company’s platform, which also provides pitch targeting and

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Want to create better experiences and brand loyalty? Lean on your data

2019predictions, A-From MTT, Analytics & Marketing Column, Channel: Martech: Analytics & Data / Good To SEO

Marketing leaders are in the throes of 2019 planning and there’s no doubt improving consumer experiences is among the top priorities for the new year. Data shows consumer expectations (and frustrations!) are on the rise, and brands are scrambling to understand to deepen brand-to-consumer engagement. This article will explore three ways brands can make the

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CDP sector grew 23%, saw first major acquisitions in second half of 2018

A-From MTT, Channel: Martech: Analytics & Data / Good To SEO

Many marketers looking for a single view of their customers have been turning to customer data platforms (CDPs), a sector that the CDP Institute’s latest report (free, registration required) said is enjoying robust growth and evolving with new capabilities. Steady growth in CDP sector. The semi-annual study, the Institute’s fifth, found a growth rate of

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