AI assistants are quite literally everywhere, and with the recent launch of new devices like the Echo Auto, they continue to become more and more prevalent in our daily lives. As I sit down to write, I ask Alexa to play some music and, she knows the perfect music to put me in a writing […]
Voice-based AI means brands must take an omnichannel approach with consumers Read More »
Sponsored brand ads can appear at the top of Amazon search results in addition to several other spots on the platform. Performance agency Merkle has developed an internal automated bidding platform designed specifically for Amazon sponsored brand ads. Announced Thursday, the technology can update bids on sponsored brand inventory as often as 48 times per
Merkle launches bidding platform tailored for Amazon sponsored brand ads Read More »
Location intelligence company Gravy Analytics is introducing what it’s calling “location data forensics.” Its purpose is to filter out unreliable, inaccurate or fraudulent location data from the bidstream. Location data often unreliable. Mobile ad exchange bid requests including location are often significantly more valuable than those without. That results in a lot of questionable location
Artificial intelligence, which became a mainstay for many marketing tools in 2018, isn’t just a power booster. It can change the nature of customer targeting and personalization, and, according to a new IBM Marketing Trends report released Monday, it creates the need for someone to fill the “hottest new role” in marketing: Director of Marketing
IBM points to Director of Marketing Data as ‘hottest new role’ Read More »
The base of Amazon Echo, a smart speaker home of voice agent Alexa Some marketers might think Amazon wants to turn devices featuring its Alexa intelligent voice agent into vehicles for advertising. Nope, says an Amazon VP. ‘No plans for advertising.’ At Fortune magazine’s conference last week in California on “Most Powerful Women Next Gen,”
Amazon VP reaffirms: ‘No plans’ for ads on Alexa devices Read More »
Supply-Side Platforms are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their current offerings do not fully reflect this strength. It’s high time that SSPs evolve their business models to become more than mere plumbing in the elaborate media-buying ecosystem. Doing so promises to deliver enhanced value not
Why smarter SSPs would be a boon to publishers and advertisers Read More »
It’s that time of the year again. The Stackies 2019: Marketing Tech Stack Awards are now open for entries. The Stackie Awards are given each year at our MarTech Conference to acknowledge noteworthy marketing stacks. By participating in this visualization exercise, companies have an opportunity to reflect on their own stacks, while getting a sneak
Want to understand your marketing stack better? Enter the 2019 Stackie Awards Read More »
Marketers need to understand users’ behavior across platforms, and Branch is launching a new cross-platform, cross-channel cohort analysis on Thursday that it says provides a quicker way to do that. Based in Redwood City, California, Branch began as a provider of intelligent “deep-links” that linked from an email, mobile web site page or in-app ad
Branch launches cross-channel cohort analysis for app marketers Read More »
From the HubSpot web site HubSpot is moving its focus from product suite to platform. That was the word from CEO Brian Halligan, in a tweet Tuesday that referenced two new announcements. HubSpot announced a big partnership with Amazon Web Services and a $30million venture fund today, moving us from an application vendor to a
HubSpot: We’re now focusing on being a platform vendor Read More »
On Wednesday, personalized digital ad platform Jivox launched two tools to help drive customer journeys with customized ads and use that customized content on web sites and in emails. Customer Journey Optimization, Channel Connector. One new tool, Customer Journey Optimization, is Jivox’ first entry into tracking customer journeys, although it previously had access to the
Jivox adds visual journey maps, site content to its resume Read More »
