A-From MTT

Virgin Holidays powers travel recommendations with social posts

Virgin Holidays, which provides packaged travel tours in the UK market, has launched a new online Trending Travel Guide of hot spots in U.S. cities that taps into word-of-mouth opinions. More specifically, it utilizes the Crimson Hexagon social analytics platform to assess hashtags and positive comments in posts on Facebook, Twitter and other social networks, […]

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Kenshoo teams up with Experian to offer third-party data for Facebook campaigns

The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will be able to use Experian’s audience segments for Facebook ad targeting. The third-party data will initially be available for Facebook campaigns, with plans to expand to Amazon and Google. Why you should care After facing

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Black Friday/Cyber Monday deals for marketers: Software, supplies and more

A-From MTT, Adobe, Channel: Martech: Marketing / Good To SEO

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22,

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Janrain launches its new Identity Central solution

A-From MTT, Channel: Martech: Marketing / Good To SEO

Janrain’s depiction of a client company’s calls to its cloud platform, over the OIDC (OpenID Connect 1.0) protocol. Identity management platform Janrain is out Wednesday with its new Identity Central platform, which it says is the first such end-to-end cloud-based solution. Identity Central is all-hosted. Before, CEO Jim Kaskade noted, his company offered a suite

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Blockthrough acquires PageFair, merging two leading anti-adblocking platforms

A-From MTT, Channel: Martech: Advertising, Display Advertising, Display Advertising: Ad Blocking, GDPR - General Data Protection Regulation / Good To SEO

Blockthrough, which provides software and methods to counter adblocking, has purchased PageFair, which offers similar services. Deal terms were not made public. In the announcement, the two companies emphasized their complementary differences. “The combination of Blockthrough’s proven revenue recovery tools and PageFair’s powerful analytics solution creates the industry’s most comprehensive and effective adblock recovery platform,”

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Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday

A-From MTT, Channel: Martech: Marketing, video / Good To SEO

Walmart is making it even easier for kids to discover the toys they want this holiday season. The retail giant has launched an interactive video Toy Lab, where children can see and, to some degree, interact with 20 selected toys that have been rated highest by kids. This is Walmart’s first interactive video effort. “Everyone

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Did the data-driven era miss an exit?

A-From MTT, Analytics, Analytics & Marketing Column, Channel: Analytics & Conversion / Good To SEO

According to headlines, martech embodies technical sophistication, touting thousands of companies fueled by sumptuous features like artificial intelligence, virtual reality, personalization and more. Yet, a recent study found that what marketers really want is more, high-quality demographic data. I can’t help but think, did the data-driven era miss an exit? The modern marketer can use

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The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement

A-From MTT, Analytics & Marketing Column, Channel: Martech: Management / Good To SEO

With the proliferation of martech and adtech tools over the past ten years, there’s no shortage of technology platforms available to help marketers understand, target and communicate with consumers more effectively. The sheer volume and range of tools can be downright dizzying: tools for planning and developing, tools for attracting and engaging customers, tools for

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PureCars launches an attribution platform just for car dealerships

A-From MTT, Channel: Analytics & Conversion, Marketing Tools, Marketing Tools: Analytics / Good To SEO

Buying a car these days often involves extensive online research before visiting a physical dealership. That’s a key reason why attribution has been difficult for auto dealers, says car marketing platform PureCars, which released a sales attribution/business intelligence platform this week that it says is the first one to fully track the path from online research

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Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series

A-From MTT, Augmented & Virtual Reality, Channel: Martech: Advertising / Good To SEO

Ads inside virtual reality (VR) environments have taken another step toward becoming commonplace, with the recent announcement that Oath and National Geographic have partnered to programmatically deliver VR ads for season 2 of Nat Geo’s “Mars” docudrama TV series. The series, produced by the legendary team of director Ron Howard and producer Brian Grazer, shows

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