Marketers relish tracking data from publishers’ sites, which come from dozens of cookies dropped by the sites’ vendors, as well as from vendors’ partners. But few publishers have a good understanding of the many ways visitors are tracked or how page loading times are impacted by these services. To help get a handle on this […]
The Media Trust works with UK publishers and vendors to classify cookies Read More »
U.S. Senator Ron Wyden (D-OR) released a draft of federal privacy legislation on Thursday that would impose harsh penalties on senior executives of companies that misuse consumer data. With fines up to 4 percent of a company’s annual revenue, Wyden’s Consumer Data Protection Act [pdf] mirrors elements of Europe’s General Data Protection Regulation (GDPR), which
Company execs could go to jail for misusing data under proposed U.S. data privacy law Read More »
Amsterdam-based Screen6, a provider of cross-device identity graphs, is out with a new solution that it says can help solve the problem of cookie matching — but without cookies. Called idSync, it analyzes four of the twenty or so attributes conveyed by a device when it pings a server: time stamp, the operating system and
Screen6 launches idSync to replace cookie syncing Read More »
Inbound calls to businesses over the holidays are on the rise, according to new data out Monday from call analytics provider CallRail. The company analyzed inbound calls to more than 100,000 businesses that used its service on Black Friday, Cyber Monday and Green Monday in 2015, 2016, and 2017. The data shows that the combined call
Calls to businesses rose more than 375% over past two holiday seasons Read More »
Screenshot of the AR game on a smartphone. Last month, cinema ad network National Cinemedia launched a Halloween-themed short augmented reality (AR) game for moviegoers, part of a series of theater-based AR experiences it began about six months ago. On Friday, the company is releasing what it says is the first movie theater AR game
National Cinemedia offers first in-theater AR game for a movie Read More »
One of the most innovative consequences of digital marketing and e-commerce has been the growth of direct-to-consumer products. Building on the direct-marketed trails blazed by Ginsu knives and Time Life Books, this type of product — like Dollar Shave Club, Casper mattresses and Quip toothbrushes — is sold through websites and delivered either digitally or
How do you reach a demographic that doesn’t watch cable TV, blocks online ads and isn’t too keen on email, for a product that has a hard launch date? That, essentially, is the marketing challenge faced by Vote.org, a non-profit and non-partisan organization. It is trying to reach young voters, such as students, people of
It might seem odd to ask a marketer if they’d like their data in something described metaphorically as a building or a body of water. In this article, part of our MarTech Landscape Series, we look at the characteristics of these two types of massive data storage. Data warehouses Digital marketers are increasingly working with
MarTech Landscape: What’s the difference between a data warehouse and a data lake? Read More »
Market research firm Ipsos announced on Tuesday it is acquiring social listening platform Synthesio, the latest in a series of industry-wide mergers and acquisitions of social platforms. Deal terms were not made public. Synthesio’s platform, featured as a Leader in the most recent Forrester Wave report on that sector, allows brands to monitor what is
Research firm Ipsos buys social listening platform Synthesio Read More »
Image from Reve Marketing It’s best to think of a text-based chatbot as an “automated customer service rep.” That’s the advice from Kaye Chapman, learning and development manager at digital engagement platform Comm100. As a conversational format sometimes assisted by AI, chatbots provide a different opportunity for marketers than, say, the structure and presentation of information
Quick guidelines for getting users info they need in chatbots Read More »
