A-From MTT

Amazon advertisers are in the market for campaign automation tools

A-From MTT, Amazon, Amazon: Amazon Advertising, Channel: Martech: Advertising /

Image: Third Door Media, Amazon Advertising Forecast 2019 As advertising investment on Amazon grows, there is a clear need for tools to help advertisers automate campaign management. That’s according to our inaugural Amazon Advertising Forecast 2019, released Wednesday. 44% of Amazon advertisers plan to add campaign automation tools in 2019. In an online survey conducted by

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Is there a place for CRMs in a CDP world?

A-From MTT, Channel: Martech: Marketing /

In the early 1990s, database-focused marketing transformed into what we now know as customer relationship management (CRM). Over the years, the ways in which salespeople deal with customers and potential customers have changed, and the CRM has incorporated many of those changes. The rise of social media and the importance of mobile, for instance, has

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Kochava launches its Traffic Index to spotlight top 20 mobile ad networks

A-From MTT, Channel: Martech: Advertising /

Attribution platform Kochava is out with its first ranking of the top 20 mobile ad networks, The Traffic Index, which it intends to make available quarterly. [Free; registration required.] In order, its top 20 networks are: Pinterest CrossInstall Pinsight LifeStreet Liftoff StartApp Moloco Leadbolt Unity Ads Manage AppLike Bing Ads Pandora Vungle Chartboost ironSource Fiksu

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Skyword merges with TrackMaven to create a content marketing platform with more insights

A-From MTT, Channel: Martech: Content /

Content marketing platform Skyword and marketing insights platform TrackMaven announced their merger on Tuesday, saying the move will provide B2B and B2C marketers with a greater understanding of how their content is performing compared to competitors. In June, Skyword released the next generation of its platform, called Skyword 360, and last month it broadened into

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SSP Smaato adds machine learning for directing inventory to DSPs

A-From MTT, Channel: Martech: Advertising, Machine Learning & Artificial Intelligence /

Supply-side platform Smaato announced Tuesday the addition of machine learning to its Automated Traffic Curation (ATC), a step that it says can “significantly” reduce the traffic overload for Demand Side Platforms (DSPs) and result in better pricing matches for publishers. What this means. For the past year or so, the San Francisco-based firm has been

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Fullscreen offers marketers another YouTube brand safety tool

A-From MTT, Channel: Martech: Advertising, Google, Google: YouTube, video /

Although YouTube has implemented its own measures to prevent brands’ ads from appearing on or near objectionable content, marketers’ battle for brand safety on that popular video platform is a long ways from being over. Now there is another tool in that struggle. Los Angeles-based social entertainment company Fullscreen is undertaking a new direction with

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Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants

A-From MTT, Channel: Martech: Advertising, Display Advertising, Programmatic Advertising & Media Buying /

Marketers may be able to get a better sense of the complicated, dynamic and sometimes controversial category of ad tech through research firm Gartner’s recently released, first Magic Quadrant report on the topic. A free version is available from several of the vendors mentioned in the report, including MediaMath and Adform. (Registration required.) How vendors

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Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud

A-From MTT, Channel: Martech: Advertising /

Sure, fraud has been rampant in digital advertising. But how do marketers know what’s fraud? To help define that answer, the Coalition Against Ad Fraud (CAAF) released Thursday what it says is the first standardized document on the topic, “Definitions of Mobile Fraud Schemes.” Why this document? Founded about a year ago by mobile attribution

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