If you’re looking for a soulmate, personality matching via a dating site is one way to better the odds of compatibility. And, if you’re a marketer interested in finding a good fit for your brand, social media research firm Fizziology has released results of its effort with the omni-resourceful IBM Watson to similarly employ personality […]
Graphic provided by InMobi When a brand wants to advertise to telco subscribers, the process can involve many participants. But today mobile marketing platform InMobi took another step toward its vision of a more unified approach, with the announcement that it is buying Sprint’s mobile data and ad company Pinsight Media. Exclusive data access. As
InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm Read More »
Marketers now have a new generally-available ad type for their campaigns: conversational ads. That’s the result of Google’s launch on Tuesday of its new AdLingo conversational marketing platform, which provides a display ad-like framework into which conversational ads can be placed. Concurrent with the AdLingo announcement, Google said it was working with three providers of
Google ushers in the Age of Conversational Ads with the launch of AdLingo Read More »
Publicly-traded cloud communications platform Twilio said it will acquire Denver-based interactive email provider SendGrid in an all stock deal valued at roughly $2 billion. The acquisition adds email to the other communications channels that Twilio’s API already supports, such as voice, SMS, chat and messaging apps. SendGrid has “taken the same developer-first approach as we
A screenshot of Autopilot’s new Annotate and Collaborate feature. Since customers’ choices are the key dynamic in modern marketing, the customer journey map has become the central strategic and management document. It depicts the marketing exposures and decisions for a given kind of customer and is used to plot alternatives, responses and followup pitches. To
Autopilot debuts real-time collaborative customer journey map Read More »
Attribution is one of those services that seems to take place inside a black box, where all kinds of algorithms make all kinds of assumptions. To help make the box less obscure, Andover, Massachusetts-based Semcasting is out today with The Attributor, which it describes as the first self-service deterministic attribution platform. The platform, CEO/founder Ray
Semcasting unveils ‘first self-serve deterministic attribution platform’ Read More »
Braze (formerly known as Appboy) has been broadening its scope since it was founded in 2011. It began as a mobile marketing and customer relationship platform and now, as it addresses other environments such as desktop websites and connected TV, it describes itself as an customer engagement platform. The New York City-based company has now
Braze launches an app ecosystem with more than 45 integrations Read More »
It’s almost five months since Europe’s General Data Protection Regulation (GDPR) went into effect. Although the initial buzz around the sweeping legislation has died down, we’ve seen momentum in the United States toward stricter state data privacy laws such as California’s Consumer Privacy Act (CCPA) as well as possible federal legislation. More laws, mean more tools.
GDPR complaints stack up across the EU as regulators prepare to issue fines Read More »
It’s time for advertisers to emphasize positive emotions. That’s the battle cry issued Wednesday — on World Mental Health Day — by London-based Phrasee. Founded in 2015 and based in London, the company uses AI to automatically craft and optimize email subject lines and other marketing text. “At the heart of the [Emotions Matter] initiative,”
Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns Read More »
From the NCS web site A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina, Nielsen Catalina Solutions (NCS), is now providing purchase-based ad targeting for connected TV and Over-the-Top (OTT) TV. Previously, NCS’ Advanced TV Suite used purchase data to develop targeted audience segments of anonymized households for linear TV
Nielsen Catalina now targets ads using purchase data on Connected TV and OTT Read More »
