The California Consumer Privacy Act (CCPA) is set to take effect next year and is likely to become the de facto national privacy standard for online publishers and marketers. Ahead of this deadline, however, competing groups are lobbying for changes in its terms. AB 1760 looks more like GDPR. A recently proposed amendment in the […]
Isabelle Hierholtz, the user strategy director for the AR/VR/XR advisor company Digi-Capital, believes mobile AR advertising offers companies an easy place to start when trying to adopt a mobile AR strategy. “This can be done with digital agency partnerships as a first step. It’s a good way to learn what works and what doesn’t,” said
The retailers and brands delivering first-rate mobile AR experiences Read More »
Airstream might just have the most iconic and recognizable campers around. So when it came to visualizing their marketing technology stacks, the company didn’t stray far from the campgrounds. The company partnered with marketing agency Element Three to develop a slide that ultimately earned them one of five Stackie Awards at MarTech earlier this month through a
What Stackie winner Airstream learned from communing with its stack Read More »
What’s the secret to putting together a useful visualization of your marketing technology stack? Well, in the case of 2019 Stackie winner and food company Sargento, it required more than a few chefs. “The concept development took two weeks,” said Sargento senior marketing manager Cami Schenck about the company’s winning martech slide, “It was a
How 2019 Stackie Award winner Sargento cooked up their stack Read More »
Two new specs aimed at addressing ad fraud and increasing transparency from the buy-side of the digital advertising ecosystem are out for public comment from the IAB Tech Lab: Sellers.json and the OpenRTB SupplyChain object. The 30-day public comment period ends May 10. What is OpenRTB SupplyChain object? The SupplyChain object will show buyers all
Supermetrics for BigQuery enables marketers to bring together cross-channel marketing metrics in one platform. Supermetrics has launched a connector for BigQuery, promising a “plug-and-play” solution for marketers to compile cross-channel campaign and analytics data with just a few clicks. What it does. Supermetrics for BigQuery is designed to bring data from multiple marketing platforms into
Supermetrics for BigQuery launches on Google Cloud Platform Marketplace Read More »
Google announced the launch of Google Cloud for Retail Wednesday at Google Cloud Next, with a host of new solutions designed for the retailer vertical. The new solutions are aimed at helping retailers deliver personalized recommendations, unify customer experiences across online and offline environments and more. What does it offer? Google Cloud for Retail includes
Google Cloud goes after commerce market with Cloud for Retail solutions Read More »
New York Times VP of engineering Kristian Kristensen and director of product marketing technology Pamela Della Motta. SAN JOSE, CA — The New York Times print advertising business experienced a sudden shock in 2008 when the paper lost most of its ad revenue nearly overnight. “All of a sudden the subscription revenue was higher than
How the New York Times applied marketing technology to triple subscriptions Read More »
PwC digital services marketing leader Stephanie Feldman on the keynote stage at the MarTech Conference. SAN JOSE, CA — “If I do my job right, it will go away because digital should be foundational and part of everything.” That’s what Stephanie Feldman said during her interview to become PwC’s digital services marketing leader two years
To enable digital transformation, PwC set about changing employee mindsets Read More »
Marketing technology increasingly accounts for a significant share of marketing budgets, and 2018 was no different. According to Gartner’s CMO survey, Martech ate up nearly a third of marketing budgets, making marketing technology the largest area of investment for marketing resources and programs. And, according to the survey, it’s expected to grow with continued investments
